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Persuasive communication through 63 Rhetorical Devices
An excellent training about Humanities
The Art of Communicating Eloquently
INTRODUCTIONRhetoric is the art ofinfluence or impactful speaking or writing and is utilized to persuade, informor motivate audience in a particular situation. Rhetoric is considered as oneof the ancient art of discourse, along with logic and grammar. Itimproves the facility of speakers or writers with the exploitation of figuresof speech and other language compositional techniques. For millenniums it hasplayed a central part in western tradition and has been the subject of formalstudy and productive civic practice. Aristotle defines rhetoric best by callingit “the faculty of observing in any given case the available means ofpersuasion.”Rhetoric provides a set ofrules for discovering, understanding and developing arguments in specificsituations including logos, pathos and ethos, which are described by Aristotleas necessary elements for persuasive appeals. A persuasive speech requiresinvention, arrangement, style, memory and delivery. Western writers andspeakers have used it for centuries to influence audience and to motivate themfor action. Rhetoric can be used asa tool to create impact in our writing and speaking. Its goal is to persuade, create impression and interest in the discussion. The study of rhetoric is requiredto understand the technicalities of the speech to make it highly persuasive forthe reader or listener. This course would guide you to create the magicevery time you communicate. You can use this understanding to carefullydevelop and deliver your effective communication instead of learning thehard-way, using hit and trial. Good communication ismuch more than words and sentences written or spoken by writers or speakers asthis communication has to be received and comprehended by other person, who hasdifferent understanding and perception of the world and events. To create therequired rhetorical impact on readers and listeners the communication needsto be clear, interesting, unique and memorable. This type of communicationis generally persuasive and convincing. In addition to logical points, supporting proofs an effective delivery requires style; rhetoric brings thatstyle. RHETORICAL DEVICESIn rhetoric, a rhetoricaldevice or resource of language is a technique that an author or speaker usesto convey to the listener or reader a meaning with the goal of persuading himor her towards considering a topic from a different perspective. While rhetorical devicesmay be used to evoke an emotional response in the audience, there are otherreasons to use them. The goal of rhetoric is to persuade the subject towardsa particular frame of view or a specific course of action, so appropriaterhetorical devices are used to construct sentences designed both to make theaudience receptive through emotional changes and to provide a rational argumentfor a specific perception or direction. There are large numbersof rhetorical devices but only certain rhetorical devices are required foreffective communication. These devices are frequently used by politicians intheir speeches or business executives in their presentations to persuadethe listeners for their case. An expert of these devices is able to create amagical influence on the mind of the receiver. This course aims to equip the learnerswith 63 of these rhetorical devices which can be used to get success inlife. The theme of this courseis kept extremely simple. For each of the device a brief description ispresented, followed by various examples. Learners can understand the conceptand should use these devices in their daily communication to get mastery. It isimportant to understand that the specified rhetorical devices should be usedstrategically and optimally, as excessive use would blunt their impact. COURSE OBJECTIVESTo understand the communication techniques used by top speakers, professionals, anchors, executives, and politicians. To discover the strategies for making any communication impactful and memorable. To gain proficiency in 63 rhetorical devices through logical explanations and examples. To enhance the communication skills of the learners to make them more persuasive and interesting. To become a better writer and speaker. RIGHT FIT FOR THE COURSELets talk about the people for whom this course is designed and developed. If you want to understand the secrets of powerful speakers, anchors, presenters, marketers and communicators, then this course can help you reveal the secrets. If you desire to become an impactful speaker and writer then this course can help you achieve your targets. If you want to learn about the rhetorical tools developed over thousands of years which can be utilized to become more persuasive, then this course can reveal those devices and methods. This course can help you in connecting the better with your audience. WHAT CAN YOU EXPECT AFTER COMPLETING THIS COURSEyour expectations You will gain knowledge about the rhetorical tools used by powerful speakers and writers. After completing this course, you will be in the position to appreciate the power of language. You can become more persuasive if you utilize the
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