Business Online Course by Udemy, On Sale Here
Learn how to use SQL-powered queries in Google BigQuery to analyze marketing data and find meaningful insights.
An excellent training about Business Analytics & Intelligence
Google BigQuery for Marketers and Agencies
LATEST CONTENT UPDATE: December, 2020Welcome to Google BigQuery for Marketers and Agencies, the Google BigQuery course that focuses on growing the technical knowledge and expertise of the marketing professional! This course is designed to bridge the gap between data analysis and digital marketing, and help you become a data-driven decision-maker. The course curriculum is put together in a progressive fashion, starting with an introduction to the most useful SQL queries for marketers, the role of both BigQuery and SQL in the larger data ecosystem, and then diving into two hands-on projects, where you can use everything you have learned. By the end of the course, you will be able to: Explore eCommerce and CRM user-level data in Google Analytics 360 (Project #1)Visualize active queries and data tables in Google Data Studio (Project #2)Explore semi-structured data with ARRAY AGG, UNNEST and STRUCTFilter values with the WHERE clause to identify insightsIngest. CSV files and create permanent BigQuery tables Combine multiple data tables with different types of JOINs – INNER, LEFT and RIGHTAggregate data with SUM, COUNT and GROUP BYCreate nested queries by using the WITH clauseWhat are the students who took the course saying?”Very good course! I am glad that I have chosen it. Materials are easy for understanding. I was familiar with SQL before, but never worked with it in BigQuery. Now I know how to do it. Thank you very much!” – Mariia”This course is brilliant! really! I have been collecting data with Google Analytics for a few years. But this course taught how to take that data to the next step and now I can speak to what can be done with this data, and how it can be combined with other data sources etc. I especially like the way Lachezar explains key concepts that helped me put together the puzzle of GA data to BigQuery and from there to data visulization. Thanks Lachezar.” – Muhammad”Awesome so far. It’s very well explained to become a BigQuery Pro.” – Venkatesh”Yes good project data for concept demonstration.” – SalilWho is the instructor?Lachezar Arabadzhiev is a digital markitech with 4+ years of experience in performance analytics and data visualization. Lachezar began his career as a digital marketer at Microsoft, but soon transitioned to the measurement and analytics world, where he has had the opportunity to work with major brands such as Air Canada, RBC, Kimberly-Clark, Mazda and HSBC. Lachezar has been working with Data Studio and BigQuery since early 2017 and has built a wide variety of visualizations and automation flows. From performance-based dashboards with joined GMP sources (Google Analytics 360, Campaign Manager and Display & Video 360) to audience-driven segmentation views with user-level eCommerce data. Lachezar is a certified GMP expert and an official speaker at the Canadian Google Data & Analytics Summit, 2018.
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