Copywriting for Beginners Part 2 of 3: Headlines & Openers | Advertising Online Course by Udemy

Marketing Online Course by Udemy, On Sale Here

Learn the most important skill in copywriting: the ability to grab – and keep- attention.

An excellent training about Advertising

Copywriting for Beginners Part 2 of 3: Headlines & Openers

THIS COURSE IS ALSO INCLUDED IN MY NEW MASTERCLASS ON UDEMY. TAKE IT HERE AS A STAND-ALONE COURSE, OR ENJOY IT ALONG WITH 20 HOURS OF OTHER CONTENT. MY MASTERCLASS ON UDEMY IS CALLED: Alan Sharpe’s 20-Hour Copywriting MasterclassThe most important skill in copywriting is the ability to grab attention. You might have the best product or service in the world, and your promotional copy might be amazing, but if no one stops to read your headline, no one will stop to read your copy. Welcome to The Copywriting Course for Beginners, Part Two of Three: Headlines and Opening Lines. About MeI’m your instructor, Alan Sharpe. I got started as a copywriter in 1989. In the years since then, I’ve worked as a freelancer and as an in-house copywriter at an ad agency.I have written in all of the channelsoffline, online, outdoor, mobile and broadcast. I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide.I got married, bought a house, and raised two kids on my copywriting salary alone. In case you’re wondering, I’ve been teaching copywriting since 1995. On Udemy, I teach copywriting to over twelve thousand students from one hundred and thirty-eight countries. I am one of the top-rated instructors in the copywriting niche on Udemy. About the CourseThis course teaches you how to do the toughest thing in copywritinggrab and keep attention. I teach you the tips and tricks I’ve learned in over 30 years of writing headlines and opening lines. At the end of this course, you will know how to write headlines that grab attention. And you’ll know how to write opening lines that keep attention. Course StructureThis course is divided into two sections. Section one is all about headlines. You’ll learn the two things that every headline you write must accomplish. I’ll show you an original way to brainstorm headline ideas that are creative and original. You’ll learn nine ways to write headlines that stand out and grab attention. We’ll cover how to write offline headlines, online headlines, email headlines, and Google text ad headlines. Section two is all about opening lines. You’ll discover why your opening lines is the most important line in copywriting, after your headline. We’ll look at the many creative ways you can start your body copy. And I’ll share with you the unique challenge I face in writing opening lines. Real-World ExperienceThis course is filled with practical, step-by-step advice, tools, tips and tricks that I’ve learned over the years as a professional copywriter. I use dozens of examples from the real world of copywritingboth offline and onlineto teach you to art of writing effective headlines and opening lines. Ideal StudentI designed this course for copywriters who want to be original, who want to avoid the many boilerplate, lame and formulaic ways of writing headlines and opening lines. If you need to write compelling headlines and original opening lines for a living, then this course is for you. Enroll NowLearn more about the course by reviewing the course description and course outline below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll today.

Udemy is the leading global marketplace for learning and instruction

By connecting students all over the world to the best instructors, Udemy is helping individuals reach their goals and pursue their dreams.

Study anytime, anywhere.

START HERE