Branding Yourself And Your Business: How To Be Media Magnet | Branding Online Course by Udemy

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Branding Yourself And Your Business: How To Be Media Magnet

If you are able to master the specific art form of maintaining a personal brand, you can utilize your branding success to make millions. The best news is, it is actually easier than it seems if you know some of the most proven ways to grow your personal brand. In this course I’m going to walk you through lessons that any person can take advantage of if they really want to start taking their personal brand to the next level and to start earning more money than you ever thought possible. There are no boundaries when it comes to focusing on your niche. If you can truly become an expert at something, the results you will start to see may surprise you. However, the key is to making sure you actually become an expert first. You shouldnt expect people to pay for your expertise if they dont already recognize you as an expert. How do you start proving yourself as a true expert to people who dont know you? You show off your expertise via Books. Publishing is a great way to establish yourself as an expert in a market and can lay the foundation from opportunities in other areas. That best-seller step does wonders for your brand credibility. Its one of the most essential ways to distinguish yourself and get noticed. Next, I’m going to show you how to leverage that to get Media Exposure. Media is a powerful tool and it can really help you blow up as you spread the word about who you are and what you have to offer. Create intelligent and insightful expert tips that actually offer relevant information and journalists will be calling you back if they need expert advise. and that’s how you appear in media all year around! And last but not least, we going through steps how to identify your tribe that you are familiar with or can identify with. Example if you are a middle-class working mother, and you have an interest in solving a big problem that other mothers can relate to, may be that is your tribe. When defining their deepest desires, think about why they want what they want, and dig down to their deepest why. Ask why to yourself at least 5 times to see what their deepest desires are until it makes sense; usually it is attached to an experience linked to security, freedom, or a feeling. In essence you will use this information to write marketing material that will focus on the problem that your ideal target audience is experiencing, introduce a story that highlights this same issue, define how you overcame this issue yourself, explain how they can overcome it, and how they can start doing so with some information.

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