Behavioral Economics & Consumer Psychology in Marketing | Growth Hacking Online Course by Udemy

Marketing Online Course by Udemy, On Sale Here

Learn how to apply some of the most powerful principles from consumer psychology to increase conversions

An excellent training about Growth Hacking

Behavioral Economics & Consumer Psychology in Marketing

Through this excerpt from our Masterclass you discover some of the most counterintuitive and surprising findings from consumer psychology and behavioral economics to increase conversions. Youll get a wholesome, well-rounded understanding of how to apply 3 of the most powerful psychological principles to improve your business results. It’s packed with useful tips, fun facts and even anecdotes so that learning is not dull and guess what? Remembering it is a lot easier this way. Your instructors? Four of the top experts in the field RORY SUTHERLAND, SAM TATAM, MATEJ SUCHA, and one VERY Special surprise guest. The topics we will cover are: Introduction to the Behavioral Economics & Consumer PsychologyThe practical use of Behavioral Economics in business, marketing activities, and shaping better solutions for your customersFascinating examples of the use of psychology and behavioral economics in Marketing (by Rory Sutherland)A few simple tricks that business owners can use to justify a higher price. We want prices which feel fair otherwise we won’t buy. Yet the way we assess fairness is quite arbitrary. One of the most powerful principle – Loss Aversion and specific case studies how it’s been used to increase conversions (by Matej Sucha)The power and danger of Choice Overload (by Sam Tatam)Mind-blowing case study by Ogilvy for KFC with the aim to increase sales of potato chips (by Sam Tatam)A beautiful illustration of the power of behavioral insights – unexpected results achieved by a simple direct mail campaign from another case study for a charity organization in the UKTo get the most out of the Masterclass, first, watch the video and then read the corresponding eBook. It’s full of additional case studies and examples which will help you grasp every nuance of the principle. Testimonials:”We do growth marketing and have a lot of experience with increasing conversions but this course was the missing piece for us. Its full of eye-opening insights and practical examples but most of all its a step-by-step guide on how to apply them into practice.”- Diederik Gerbranda, Growth Marketer at Scaleup Marketing”Perfectly crafted, well-articulated, highly engaging and enriching program. This is one of the finest online programs I have come across. The case-studies and examples are elaborate and make it easier to understand BE concepts. I found the content informative and it has been designed in a manner such that it kept me engaged throughout.”- Vinita Singh, Senior Research Executive at NielsenCertificate of completion: You’ll be issued a certificate of completion after finishing the course. Which you can (and should) easily add to your LinkedIn profile. This course is right for you, if: Youre a business owner or run an e-commerce site and struggle to raise conversion rate and average order value and is tired of trial and error and is ready to get inspiredYoure a Conversion and UX specialist who wants to learn the psychology behind why people buyYoure a Copywriter who wants to enhance their skillset and become more versatileYoure a Strategist and Planner who needs to understand whats behind your customers decisions and how to influence themYoure a Behavioral Economics fan who wants to see how it can be used to solve real-life problems

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