Business Online Course by Udemy, On Sale Here
Rhetoric for Writing and Communication Strategy
An excellent training about Communications
Aristotle on Advertising
A combination eLearning micro-course and accompanying business eBook. “Rhetoric has gotten a bad name. Today, it refers only to misinformation, untruthful communications, or propaganda. But classical rhetoric is actually the study of effective writing and speakingand its been taughtfor more than 2,500 years since the time of Aristotle and ancient Greece. The proven tactics and strategies of classical rhetoric are a powerful means of developingstrategiccommunications, as well as improvingone’swriting and presentation skills. This advancedcourseis designed for professionals in the “persuasion” businesses of advertising, marketing, sales, public relations, fundraising, andlobbying. The course is based on theinstructor’sbusiness eBook, “Winning Through the Art of Words,” which is offered as supporting course material. Aristotle on Advertising: Rhetoric for Writing and Communication Strategyis part of the instructor’s3-ebook/eLearning course catalog entitled Ageless Wisdom @ Work.
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