Business Online Course by Udemy, On Sale Here
Basics of Risk, Marketing, Collections, Operations & Fraud Analytics. Know the objective, techniques & Success stories
An excellent training about Business Analytics & Intelligence
Applied Analytics (business application – non mathematical)
What is this course about?Part 1 of this course is all about applied analytics (by business analytics verticals)Course Overview: Basics of Risk, Marketing, Collections, Operations & Fraud Analytics. Know the objective, tools & techniques used. Birds Eye View of Analytics Verticals, their goals and inter linkage – Which are the analytics vertical. What are their primary goals. Common Industry Terms – Understand terms like Loan types, billing cycle, due date, delinquency etc. Marketing Analytics Overview – Objective and levers – what is the objective of marketing analytics. What are there main levers. MA 01 Increase / Maintain Base (more new customer, stop customer churn / attrition) : Marketing Analytics 01 – How can you maintain & increase customer base. What metrics you should look. What are the applicable techniques. MA 02 Increase Revenue per customer (cross sell ) – Marketing Analytics 02 A – How to increase revenue per customer through xsellMA 03 Marketing Campaigns and it’s effectiveness measurement – Marketing Analytics 02 B -what is campaign? How do you measure campaign effectivenessRisk Analytics Overview – Objective and levers – What is primary goal of risk analytics?RA 01 Application Approval n Application Fraud prevention – Understand about 1. application approval process and 2. application fraud preventionRA 02 Authorization & Transaction Fraud prevention – Prevent bad usage of the card and prevent transaction fraud RA 03 Credit Limit Management – CLI (Credit Limit Increase) and CLD (Credit Limit Decrease)Collections Analytics Overview -CA 01 Best Practices of Collections Strategy for Early / Middle Late stage accounts-Understand two different school of thoughts for collectionCA 02 Collections Operations – how to contact & understand training needs of agentsCustomer Services (find what customer wants) or Operations Analytics (detect internal fraud)Part 2 of this course is a collection of case study on analytics from various industries. It will help users to know about how analytics has helped to meet customer demand with efficiency. It hasCase Study from Health Care IndustryCase Study from Telecom IndustryCase Study from Automobile IndustryCase Study from Transport IndustryCase Study from Electroni Case Study IndustryCase Study from Entertainment IndustryCase Study from Retail Chain IndustryCase Study from Sport IndustryCase Study from Cement Supply BusinessCase Study from On Line BusinessCase Study from Google AppsCase Study from Contact CenterTerminology To be used by Target Audience to find this courseAnalytics Case StudyAnalytics Case StudiesCase Study on AnalyticsCase Studies on AnalyticsAnalytics success storiesUsing Analytics for customer successAnalytics applicationsApplication of AnalyticsCourse ContentsCourse contains HD videos and PDF file. Course DurationIdeally it should take just 4 hours to complete it. What is in it for the readerReader will get to know, how analytics has resulted into many success stories. It has created a win-win situation where customer is happy and firm is gaining. Why Take this course?This ensures that you get to know wide applicability of analytics across various industries. It is a collections of many popular analytics success stories.
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