Marketing Online Course by Udemy, On Sale Here
Learn how to get better insights about how your content performs in this Google Analytics Advanced course (Jun. 2020)
An excellent training about Marketing Analytics & Automation
Advanced Google Analytics: Content Groupings
In this advanced Google Analytics course Ill be teaching thew topic Content Groupings only. By using content groupings, youll be able to better analyze and understand how certain types of content of your blog or certain types of pages of your online store perform. Youll be able to detect problems or potential for optimization, that you may otherwise overlook by just analyzing the sums and averages across all pages. Using Content Groupings, youll able to: Group any (!) pages of your web-site and to analyze them independently of each otherDiscover, which types of blog posts (e.g. tutorials or reviews) generate the most traffic for your blogSee how certain types of products (e.g. red t-shirts) sell in your online storeAnalyze how visitors navigate between certain areas of your website, e.g. from the blog to the online storeIve been using content groupings for years and was able to discover many issues, that otherwise would not have been noticed. Additionally, content groupings can help you with SEO; especially to see which kind of content performs good and which kind of content should be optimized. In this course youll learn: What a content grouping isThree methods to create content groupingsHow to use content groupings in various reports in Google AnalyticsThis course is for you, if: You already have basic knowledge in Google AnalyticsYou want to know more about the performance of different types of content of your blogYou want to know more about the performance of different types of pages of your online store (e.g. product list pages, product detail pages or products with a certain feature, e.g. red t-shirts)Prerequisites: Basic knowledge in Google AnalyticsFor lecture 7: Basic knowledge in Google Tag Manager
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