Tik Tok Ads Marketing 2021-Secrets To Grow Business Online | Social Media Marketing Online Course by Udemy

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Tik Tok Ads Marketing 2021-Secrets To Grow Business Online

Tik Tok just announced theyre partnering with Shopify to create smooth integration for eCommerce entrepreneurs looking to diversify their acquisition channel by using TikTok ads. Ive been using TikTok ads for the last 6 months, and i can tell this is a REAL DEAL! This official partnership means that despite their recent PR crises, TikTok is not going anywhere and will probably become a very significant channel for Shopify entrepreneurs in the years to come. The days of low CPMs on Facebook are long gone and every CEO of prominent eCommerce companies like Snow White or Blendjet will tell you that the name of the game in 2020 and 2021 is DIVERSIFYING ACQUISITION CHANNELS. Volatile results, mistakenly banned ad accounts, rapidly growing CPMs. If your business is reliant only on Facebook ads, youre at a huuuge risk. Facebook is like a drug – feels great, but gets you addicted. The longer you postpone thinking about new channels: TikTok, YouTube, SnapChat and others, the bigger the risk youre exposing your business to. The clock is ticking. Fortunately, Ive been testing TikTok ads for the last 6 months and some results are already get up to 30% of their paid traffic from non-facebook sources. TikTok ads only exist for less than a year. And this makes it exciting! What if theres a blue ocean of opportunity in the new ad platforms with very little competition’the wild wild west of CPMs and audiences not yet overloaded with brands or blind to adsEver thought to yourself: Yeah, Id diversify but I dont have the time?The problem is if you are focused on Facebook and its taking all your time, youll never prioritise a small new channel only spending some minimal budget. This is why you might be better off get ready to scale beyond Facebook Ads and to diversify a significant portion of your spend to other channels. In the book Organisational Physics Lex Sisney talks about the importance of not mixing parts of your organisation responsible for short-term and long-term thinking. Because if you have to do both at the same time, short term will always dominate long-term. Dont be like most VHS rental shops when Netflix showed up. Or walkman producers just before Ipods. Dont let short-term conform prevent your brand from existing in a few years. What systemic risks is your business exposed to now?What can you do today to start making your business future-proof?Watch 10 min of introduction video for free and make your decision.

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