The Economics of Publishing | Media Online Course by Udemy

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Master essential business acumen about the publishing industry

An excellent training about Media

The Economics of Publishing

Master essential business acumen about the publishing industry, including its economic outlook, business models, core stakeholders, acquisition logic and financial outlays. This course serves as a “publishing 101” introduction to the economic aspects of how the publishing industry functions, with frequent reference to both traditional presses and self-publishing opportunities. In it, you’ll learn: Core statistics about the industry’s size and scope and typical author earningsThe basics of the major publishing models (traditional, self, subsidy & hybrid)The nature of structural misalignments among stakeholders to a major book projectThe not-so-obvious thought processes influencing a decision to accept or reject a queryThe places the money comes from and where it flows to, including to author royaltiesIf you aspire to a traditional book content, this course offers the critical information you’ll need to help navigate the waters between “I have a manuscript”and “I have a book.”

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