Marketing Online Course by Udemy, On Sale Here
6 Steps to Transform How You View Marketing and How You Do Marketing
An excellent training about Marketing Fundamentals
Tapping Into The Power of Inspired Marketing
Do you hate marketing that feels manipulative?Are you tired of feeling like your marketing has to persuade, or worse yet, manipulate people if it’s going to be effective?Are you sick of being told to use psychological tactics like urgency and fake scarcity to get people to buy?Does it feel out of integrity and make you want to avoid marketing all together?Or, maybe you find yourself. Getting overwhelmed trying to keep up with all the latest marketing trends. Doing what you think you need to do to market yourself, only to find it doesn’t work. Struggling with writing marketing copyOr feeling like you have to use social media, video, Facebook Live, or other marketing activities you really dont like doing.I’m here to tell you there is another way. Hi, my name is Debbie LaChusa. I guess you could say I’m a marketer by trade. After getting a college degree in marketing, I spent 13 years working in advertising agencies (marketing and advertising every imaginable product and service) and as a vice president of marketing for an international non-profit organization (where I got to market fitness, one of my personal passions).I’ve also run my own marketing coaching, consulting, and training business for more than 20 years. And, I almost left that business because of marketing.A few years ago I almost walked away from my marketing business (including my online course business) because the online marketing strategies I was being taught, and that I thought I had to use in order to be successful in business online, felt so manipulative and out of integrity. I got to the point I just wasnt willing to do it anymore.I took a sabbatical from business, wrote a book about my frustrations, but eventually came back. Why did I come back? Because I realized that I had been successful in marketing for many, many years before learning those manipulative marketing strategies. I figured if I had been successful without using those strategies, I didn’t need to use them. Why not go back to marketing the way I was inspired to, instead of feeling like I had to do what the so-called online marketing “experts” said I had to do? I decided to give it a try and see what happened. I went back to what I knew and you know what, it worked just fine! Id like to introduce you to something I call Inspired Marketing. Why do I call it Inspired Marketing?Because instead of doing what you think you have to do market your business, you do what you’re inspired to do. Think about it. I’ll bet you’re in the business you’re in, or you’re starting the business you’re starting, because you were inspired to do it. Something inside of you led you to leave your job and start your own business.A dream of creating a life with more freedom perhaps?A desire to do more meaningful work. to make a difference. or maybe just to feel a little more in control of your destiny. Whatever prompted you to start your own business, I’m willing to bet there was a seed of inspiration in it. What if you could rely on that same seed of inspiration to guide the marketing of your business?I’m here to tell you that you can! Inspired Marketing Works. Having marketed both waystraditional and inspiredI can tell you its absolutely possible to be successful marketing inspired. Not only does it feel a whole lot better, it absolutely works. In fact, in my experience it works better, especially if youre serious about creating a long-term business, and not just making a quick sale. Yes, Ive taught a lot of marketing courses over the years. And I stand by all of those courses. Because quite honestly there is a thread of inspired marketing running through all of them. Thats just how Ive always marketed. Well, with the exception of those few years I got caught up listening to too many other people and believing that in order to be successful online I had to follow their systems and blueprints. That I had to use tactics like manufactured scarcity and manipulation in order to get people to click and buy. Well, that is absolutely NOT TRUE! There is another way. If youre like me and you simply dont want to market that way, you dont have to. In this course I will teach you: What I mean by Inspired Marketing, Inspired Ideas, and Following InspirationThe differences between Inspired Marketing and Traditional Marketing (or what often feels like Pushy Marketing)The Circle of Inspired Marketing: 6 steps to help you tap into the power of inspired marketing for your businessHow the motivation and intention behind your marketing can make all the differenceWhat Inspired Target Marketing is and how to use it in your businessHow to use Inspired Copywriting to write the perfect copy to market your programs and servicesHow to use something I call The Marketing Copy Tree to help you write copy more easilyHow to transform Traditional Marketing Strategies into Inspired Marketing Strategies How to use Inspired Marketing Strategies and TacticsHow using the concept of Inspired Selling can totally transform how you feel about selling your servicesYou absolutely DO NOT have to use manipulative m
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