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A Comprehensive Overview at How the Sports Industry Operates and the Challenges Facing the Modern Sports Industry Today
An excellent training about Sports
Sports Management: The Essentials Course
SummarySports management is the principle of organising and running sports and sports activities. It focuses primarily on the business side of sports but also on how sports can have a positive impact on our lives. In sports management, the economic and social effects of sports are measured and studied. The modern sports industry is worth billions of dollars and creates employment for millions of people. Sports management focuses a lot on how to improve the industry and how to maximise profits and success of sporting organisations. Someone working in sports management might be the executive of a professional club, a sports brand or a sporting organisation or league. Sports management is also a useful subject for sports coaches, event planners and any management role. Sports have always been an important part of human society, and the sporting industry has grown to have a major economic impact on the world too. Throughout history, humans have used sports to have fun, demonstrate their skills and engage in competition. Sports allow us to engage our innate need to compete against others while also promoting a healthy and active lifestyle. Sports have always been popular with fans and now, thanks to advances in technology, sports fans are now able to watch sports whenever they like. The increased availability of sports has led to a rapid growth in the industry and the professional sports we see today are a direct result of that. As the sports industry has gotten more professional, the need for effective sports management has grown. Sports have become more competitive than ever, and the margins for success are normally very small. This means that effective management is more important than ever, as it can make the difference between success and failure at the highest levels of sports. In the future, as the impact of technology and management practices grow, executives with a deep understanding of sports management will be in high demand. Through learning about how the principles of management relate to the sports industry, youll be preparing yourself for a successful career in the world of sports. What Youll Learn What sports management is What are sports and how did they develop? What is ethnography and how does it apply to sports? What is consumer behaviour and how do sports relate to it? The impact of sports on society The values of sports and sport culture How equality can be promoted through sports How sports and psychology are linked Why integrity and ethics are important in sports and sports management Ethical issues in modern sport and the future of sports ethics What is strategic management and how can it be applied to gain a competitive advantage? The importance of analysis in strategic management What is corporate social responsibility and do sports fans care about it? How mega events and sports can be socially responsible Links between sports and economics What is financial doping and is it fair? The costs of mega events and are they really worth it? The importance of sports sponsorship What is sports development and why its an important part of elite sport and communities Issues facing sports development How can a sports development program be improved? What is sports marketing and who is the sports consumer? What is the marketing mix? What is the product life cycle? The importance of brand and brand recognition What is market segmentation? How technology has helped shape sports for the fans, athletes and coaches What technologies are being developed to change the future of sports The principles of management The medias importance in the sports industry Why financial management and financial reports are so important Where sports financing comes from and the risk management that comes with it The importance of data analytics in modern sportWords from the Author, Saam Momen:I have a true passion for teaching! I have proudly taught university courses in Switzerland, USA and Brazil. My career spans over 15 years in the sporting industry with jobs at the London Olympic Bid Committee, UEFA, CSM and TEAM Marketing. I possess a Master Degree in Sports Management and an Executive Education diploma at Harvard Business School on The Business of Entertainment, Media and Sports. I hope that throughout this course you are able to have a wonderful learning experience! Please do not hesitate to reach out should you have any queries. Why Choose This Course?This course has been specifically developed to help broaden your understanding of the sports industry and how management practices can affect it. If youre looking to work in any level of sports, a deep knowledge of the industry and how it operates is important. A lot of what youll find in this course covers real life examples of how sports organisations work and what makes them successful. While some course may be heavy on the theories, we balance things out by showing you plenty of case studies of effective sport management and the practices involved in the industry. In modern sports, management is more important than ever, especially
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