Small Business Marketing Crash Course. | Marketing Fundamentals Online Course by Udemy

Marketing Online Course by Udemy, On Sale Here

A Step-by-step guide to how to market, grow and scale your small business from the ground up on a budget.

An excellent training about Marketing Fundamentals

Small Business Marketing Crash Course.

This my first course on Marketing after reading some Marketing Books, but with few lessons have watched in this Course, it very, very good and explained everything well with one or two examples- Iyanda AkeemI love how the instructor explains things and the assignment and resources are included at the end of every lesson. Loved it- Prerna SinghThis course teaches me clearly understand about marketing- Quang NguyenIS THIS THERIGHTMARKETING COURSE FOR YOU?Have you ever asked yourself why some small businesses strive at marketing their products and services while most don’t? Pause for a second and think about it. If you know the answer, you can skip this course and move to another; if not, then you have arrived at the right place. In this marketing course, you will learn: HOW – TO THINK LIKE A MARKETING STRATEGIST: Most marketing gurus teach you how to be tactical, that’s what they are good at, easy fluffy stuff, first-level marketing, but for me, it’s a no-no. In this strategic marketing course, I will show you how to be a master strategist; this means I will tell you precisely what goals your business should achieve and how to to get there, both strategically and technically. HOW – TO POSITION YOUR BRAND TO YOUR TARGET AUDIENCE: Marketing is mostly about a precise positioning of your brand toward a specific group of an audience; that means you need first to understand your audience wants, frustration, and the motivation of why they buy stuff in the first place, then position your offer and brand communication to attract that group of customers. Brand positioning is like fishing, it’s an art, for every fish, there is a specific hook; Get it right, and you hook the right fish, get it wrong, and you go back home with undesired fish or sadly with no fish at all. HOW – TO DESIGN A CLEAR AND CONNECTING UNIQUE SELLING PROPOSITION (USP):To design an attractive, unique selling proposition, you need to think like a customer, not like a business owner. In this course, we will talk about consumers’ psychology and behavior, dig into their unmet wants and needs, be it physically and emotionally, then develop a customer-centric unique selling proposition that solves a specific challenge for a particular customer wants, abilities, and desires. HOW – TO COMPETE WITH PRODUCT DIFFERENTIATION: Most businesses compete by trying to improve incremental changes in a product, make it a little faster here, a bit better there, nothing noticeable. Worse, some just head straight to hell and compete on price; I call that a strategy of desperation. In this course, I will show you my simple and easy method of hunting and finding your unique, fresh, marketable, and shareable ideas and products from different cultures, industries, genres, and themes, then combining them with a low investment to come up with new products and ideas that force customers to come, buy and share. HOW – TO DEVELOPE A MARKETING PITCH FOR YOUR PRODUCTS: To sell your product first, you need to know how to sell it; it is the act of taking your product, clarifying and refining its message to appeal to a specific customer’s interest. In this course, I will break down to you the steps of taking your product features and benefits and turning them into social and functional advantages; you will learn how to communicate with each different customer differently and deliver the right message that triggers their interest and buy. HOW – TO BUILD THE MARKETING WITHIN YOUR PRODUCT: For a small business with a little budget to spend on advertising, the best way to start the engine of your business and grow it is through word of mouth; this requires your brand to be strategic and creative about its product offering and build the marketing into the product. In this course, I will take you through some methods of how to make your product and brand fresh plus exciting, which will motivate your customers to spread the word and do free advertising for you. HOW – TO PRESENT AND POLISH YOUR BRAND VISUALLY: Most businesses aesthetics and visual presentation suck, that’s a fact, just look around you, and you will see it everywhere. Vague product photography, unmemorable logo design, generic lifestyle imagery, cheap product packaging, and a weak sense of brand identity. Put it simply; the brand is distracting, unclear, inconsistent, and all over the place. In this marketing crash course, I will walk you step by step and show you how to define your brand personality and visual theme using a simple yet impactful visual language that triggers people to relate themselves to your brand experience and take action to buy your product. HOW – TO BUNDLE AND OFFER YOUR PRODUCTS TO YOUR CUSTOMERS: Do you know why most marketers and entrepreneurs fail at selling their products and services? I will tell you why; It’s because they focus on the product rather than how to offer it. Customers don’t buy a product; they buy a complete package, a deal, and juicy hunts, I will show you the (what, when, how and to whom) of bundling your product as an irresistible offer, then leveraging

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