Business Online Course by Udemy, On Sale Here
Acquire the key principles and tools of digital marketing with practical case studies. For small/mid-sized businesses.
An excellent training about Communications
Small Business Digital Marketing principles, tools, insights
In this carefully structured program, you will get to learn the essentials of digital marketing and better understand the powerful digital tools that are at your disposal and how to make the most of them. This is not just a ‘how to do it’ course, there is also an abundance of useful information and valuable insights from a range of experts that will help you to acquire a much deeper understanding and equip you with the confidence and know how required to effectively promote and develop your businessonline. The course is comprised of the following 15 modules (updated for 2020):Introduction: setting the stage, what’s digital marketing?Taking your business onlineWhat’s a digital presence and how to achieve itHow to do content marketingHow to do social media marketingHow to do email CRMHow to do search marketingWhat’s the digital customerHow to develop a great customer experienceWhat’s digital analyticsE-commerce marketingBusiness Models in a digital worldBonus lecture on digital planningUseful digital marketing tools spreadsheet (note this is a set of tools, and not a lecture)Inspiration ideas for digital marketing with case studiesThere’s a self-test quiz at the end of modules 1-12 to help check your progress. Included are downloadable notes (containing all the slides) that accompany the first 12 modules. Any of the above modules can be taken either as standalone, or you can work through the program at your own individual pace.
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