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Learn & Master Search Engine Optimization (SEO) In Under 4 Hours. Learn To Earn More & Stay Ahead Of Other Marketers.
An excellent training about Digital Marketing
Simba’s Teach Yourself SEO
Do You Make These Mistakes In Your SEO?Mistake #1They keep telling us, Content is King! So we create content, lots and lots of it, hoping that it will crown our businesses with unlimited digital marketing success. Mistake #2Yet our content does not get the attention it deserves – so what do we do? We double down on creating more content! We create more of it in search of that tipping point when it goes viral! The more content we create the less effective it becomes – talk about content ‘Cobra Effect!’Mistake #3They tell us to, Share your content on social media and get free traffic! So we rush to join all the social media platforms there is and share our content at least 3 times a day, and at the most optimal times. Every day, without fail, to maintain consistency, we keep sharing our content on social media until the algorithms come home to roost! Thanks to the algorithms, we now have been weaned off the organic traffic. Mistake #4We said our goodbyes to organic traffic. And are now resigned to paying for traffic. Mistake #5Sometimes we do like to wander into the Digital Marketing Wonderland and ask digital fairies if it is ever possible to get free traffic at all?A voice whispers to us, Do SEO and another voice chimes in, but SEO is hard! So we avoid it. Mistake #6Instead, we decide to continue to spend our money on Google and Facebook. Better the devil you know and besides, with ads, we get quick results compared to SEO which can take months to work. BUT advertising costs keep going up! While sales are still down! Mistake #7Deep down, we know something is not working quite right with our Digital Marketing – but we dont know which bit of Digital Marketing is not working. So we continue to chase shiny new Digital Marketing objects! Any new digital marketing tool – we wonder, “where the free trial at?”Any new social network on the scene – we wonder, “when can we start blasting ads and get in on the action?”Any new digital marketing course on Udemy – we wonder, “when will it go on sale?”The courses are – meh!20+ hours of stuff you could have googled yourself can be draining sometimes. Maybe you should try YouTube.A few hours later down the YouTube rabbit-hole! You are considering starting your own social media agency or even a dropshipping business. It seems so easy according to these self-taught digital marketing whizzkids! Thank goodness they are not coming after our jobs with all their digital wizardry. Thankfully, you come back to reality. But your digital marketing is still not working as youd like – but what can be done eh?Simbas Teach Yourself Digital Marketing.A different approach was needed to teach digital marketing effectively. Instead of being 15+ hours long, any new course would have to be significantly shorter. Instead of it being about regurgitating stuff that you can google yourself, any new course would have to share ideas, new frameworks and concepts that challenge us to do better. This is what you get with Simba’s Teach Yourself Digital Marketing. If you reason from first principles (Something Elon Musk has done well with Tesla and SpaceX), you realise that digital marketing is about two things:#1 Content.#2 Links. Content attracts people to the internet. But links make the internet go round. In case you are a bit confused with #2.Ads are basically temporary links pointing to sometimes temporary content (erm landing pages)With digital advertising, you pay for each link-click On the other hand, SEO is about permanent links to permanent content! (Will let that sink in for a bit!)Both #1 and #2 have value to any business doing digital marketing – but most of us have been led to believe it’s all about #1 i.e. selling our products and services (and now our content) using temporary links. Most courses about digital marketing focus on #1 too. One of the best selling courses on Udemy is about #1 – Google Ads and Facebook Ads. But the money is in the permanent links!I’ll say that again, the money is in the permanent links to permanent content! Even if Google and Facebook disappeared – businesses with permanent links will still be around! But SEO is HARD! SEO is hard if you follow the conventional SEO wisdom. Which goes like so:1. Do keyword research using some expensive SEO tool that requires you to sacrifice a body part every month! (you can still use Ubersuggest or Google Keyword Planner)2. Create long-form (minimum 5,000-word article) content that matches intent,3. Do 100s of On-Page SEO things.4. Do another 100 of Technical SEO things5. Then magically get links. And oh, one more thing go learn these 200+ google ranking factors while you are at it! First-Mover Advantage vs Competitive AdvantageSEO the conventional way will not give you a competitive advantage. In fact, most digital marketing tactics, courses, knowledge will not give you a competitive advantage. Most conventional wisdom will give you First Mover advantage because you are the first to implement new SEO (or digital marketing) tactics that your competitors are not doing. But eventually, your competitors
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