Sales Channel Strategy Guide For E-commerce Sellers | Marketing Fundamentals Online Course by Udemy

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Sales Channel Strategy Guide For E-commerce Sellers

Should you expand beyond Amazon?If you sell on eBay should you add Shopify?What about Etsy, Craigslist, or Facebook Marketplace?According to Channel Advisor there are now over 200 marketplaces online that e-commerce sellers can use to bring their product to market.”Start SellingEverywhere” is not realistic or even ideal response to all these choices. There has to be a more thoughtful and professional framework to evaluate your options and make your decision. Until now, there hasn’t been any type of decision making tool to help you with these challenging questions. That’s why we arethrilled to announce our new coursedesigned for e-commerce sellers. Adecision making framework that will help you solve the problem of “where to sell” and “should Iexpand beyond Amazon”.About the co-instructors: Jason Miles is Udemy’s most popular e-commerce instructor and his site (PixieFaire) ranks inthetop 1/10th of 1% of allShopify sites (based on worldwide site traffic). He also sells on Etsy and got his business started on eBay originally. He’s sold millions online. Kyle Hamar is a top 2% Amazon seller in the United States and also sells at high volumeon Amazon in Canada and Europe. His brand (Leda Art Supply) is thriving and he brings that expertise to this course. Course Description:A simple yet powerful 4-part process for creating your personalized sales channel strategy. At the end of this course you’ll have a solid set of decisions made that help you clarify where you should be selling and why you should be selling there. You’ll learn about important micro-economic concepts and how to apply them to your business situation. Conceptslike the The Stages Of Investment Return, theProduction Possibilities Frontier, and evaluatingOpportunity Costs. You’ll see examples of successful multi-channel selling. You’ll see the Production Possibilities Frontier concept applied to a “real world” online sellingexample. expanding from selling on Amazon(U.S.) to also selling on Amazon Europe based on a systematic analysis. You’ll also have a solid understand and decisions made related to where you should not be selling – and why. You’ll learn the pros and cons of expanding onto several of the top e-commerce marketplaces including Amazon, Etsy, eBay, Walmart, Jet, Mercado Libre, and more. And much much more! We hope you’ll join us and begin planning your sales channel strategy expansion with theprecision and expertise you’ll learn in this course.

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