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Quora Marketing Made Easy. Beginner to Advanced.
What is Quora?Quora is a social Q & A community. Since being founded in 2010, the platform has seen its user base soar. Today, Quora garners over 1.5 million monthly visitors worldwide. For marketers, thats a vast untapped source of referral traffic and potential leads. With the right strategy, marketers can reach new audiences and drive prospects to their products and services, resulting in huge returns for their bottom line. For some marketers, using Quora has proven to triple their referral traffic for a reasonable time investment. Users on Quora develop profiles, pose questions to the community, and share their expertise by answering others questions on subjects ranging from technology to social media to startups and venture capital.10 huge Benefits of Using Quora as Part of Your Marketing Strategy1. Quora helps prospects discover your brandThe Quora community is vast and made up of dedicated users who trust it as a source of reliable information, which presents brands with a unique opportunity to truly engage with their audiences. Providing answers to users questions and starting conversations on topics related to your industry allows your brand to build its reputation as an authority, and demonstrate your expertise. Once your brand has established a voice, you can begin to build trust with prospects and naturally guide them to discover your products or services. The communitys distaste of shallow or self-promoting content means that marketers need to avoid overly-promotional tactics, and contribute to conversations in an organic way that doesnt attempt to sell users. Putting time and effort into real communication with drive the most qualified users to your website who are already sure of your credibility.2. Quora posts appear in search engine resultsSearch engines can now search Quora data to get the most relevant information about a particular search query, such as the name, age and location of the user. Bing produces Quora results in its social sidebar, where Google shows Quora posts as regular results, meaning its possible that your answer to a question could be ranked in the number one result spot for a given term. This is great news for marketers trying to drive organic traffic. All the more reason to ensure your answers and input are relevant, and dropping the occasional keyword or phrase wouldnt hurt. If Googles algorithm deems your responses the best answer to a search, your impact has doubled with the Quora community and search engine users.3. Quora lets you learn more about your target audienceQuora does the work of a marketing survey, without the survey. Its an excellent way to learn specific details about your core audience solely by paying attention to what people are asking about. If theyre expressing a problem, how can your brand be the solution to it? Your passive research can also help define your content marketing strategy. By focusing on what your audience vocalizes, you can create content that adequately addresses their wants and needs.4. Quora is great for content ideationRunning out of content ideas? Quora offers endless opportunities to discover common questions and create targeted content that provides actionable answers and solutions. By following users and feeds, youll easily be able to see what topics and content types are sticky with the community. For example, a user posting the question, How does social media help SEO? is an excellent prompt for a quick blog post, or a more robust e-book.5. Quora helps you discover industry influencers and capture their insightYou can connect with potential influencers and prospects in a few ways on Quora. Start by looking at frequent posters and follow them. Engage them by commenting on their questions or replying to their answers. If someone seems like a good prospect or someone who might be an ambassador for your brand, you can direct message them to reach out personally. Conducting a search of user profiles may also uncover prospects. Look for users with relevant bios and a high number of followers who ask or answer a lot of questions. You can see stats like their all-time impressions within the community, and access links to their social profiles as well.6. Quora lets you stay on top of trendsOnce you set up a profile, follow topics that matter to your brand to stay in the know. The trending sidebar feature lets you quickly see popular topics up to the minute, and posts with the most comments and upvotes will be apparent when scrolling through top stories in your feeds. Once you pinpoint leading topics that are relevant to your brand, insert your point of view into the conversations, and carry the topics over to your other social media outlets.7. Quora can be customer service and reputation management toolThere may be conversations happening on Quora about your brand or product that youre not aware of, but should be. Do a quick search for your brand and you might discover potential sales as users often pose questions searching for specific tools and/or advice. Craft authentic, informative responses to n
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