Marketing Online Course by Udemy, On Sale Here
Leverage your technical expertise and escape the lab!
An excellent training about Marketing Fundamentals
Product Management for Transitioning Scientists
Product management is an excitingcareer that will enable you to 1) leverage your immense technical training, 2)stay engaged with the scientific community, and 3)exercise your entrepreneurial drive to develop products that will benefitresearchersaround the world. If you have ever had second thoughts about spending the rest of your life doing research at the bench, then this course is for you! If you are sick of working 50 – 60 hours per week in lab to produce publications that will primarily benefit your PI, then this course is for you! If you are looking for a career that allows you to utilize your immense technical training, then look no further! This course is specificallydesigned for scientists who are interested in learning about what product managers do and provides advicesvaluable advice on how to successfully transition into the role. This course covers several topics andwill enable you to: Differentiate yourself from other applicantsUnderstand key marketing and finance principles all product managers must knowOutline the primary responsibilities of a product managerUnderstand what skills are necessary to be a successful product managerUnderstand the critical questions necessary to determine whether to commercialize a product offeringBe familiar with valuable literature for marketing professionalsAnswer the most commonly asked questions during a product management interviewThis course provides an overview of fundamental marketing and financeprinciples that you will need to understand as you begin interviewing forproduct management positions.
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