Marketing Online Course by Udemy, On Sale Here
Learn how to apply the principles of luxury marketing and place branding into any destination!
An excellent training about Branding
Place Branding: Tuscany and Made in Italy
In this course I describe the elements of place branding and the process to create distinctive offers to help communities, cities, countries, and destinations to articulate their unique value positioning and differentiating characteristics based on the Made in Italy Model. Course content: What is Luxury and how influences place brandingWho is the new consumer and how to attract itWhat has changed in the luxury travelling industryDeveloped compelling story, images and video that lead pace awareness, recognition and traffic to your digital propertiesDesign show-stopping value proposition to influence brand perceptions
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