Marketing to Introverts | Marketing Fundamentals Online Course by Udemy

Marketing Online Course by Udemy, On Sale Here

How to Attract and Keep the Reserved 50% as Customers

An excellent training about Marketing Fundamentals

Marketing to Introverts

Increase your understanding of psychological diversity and its impact in business. If youre in business and love hanging out with other people as much as you can, its essential to recognize that not all customers think and feel as you do. Some 25 to 50 percent of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success. In this groundbreaking 90-minute course, learn about introverts attitudes, behavior, preferences and beliefs as they pertain to buying products and services and carrying on business relationships. Find out which stereotypes of introverts are myths and which correspond to actual tendencies. Discover the implications of introvert leanings for lead generation, face-to-face selling, promotional copy, training, meetings, content marketing and more. Absorb the insights from four in-depth case studies of business professionals who have developed a deep sensitivity to the needs of their introvert clients and colleagues. Just a few of the eye-opening and useful points you’ll learn: Why being an introvert is not a deficiency, a disability or a condition that can be “fixed’should you go out of your way to welcome both extroverts and introverts? (Surprisingly, that depends.)The “bigger is better” bias and how it affects introvertsWhy aggressivefriendliness can backfire with some of your customersThe pauses that help introverts participate fully in interactionsThe importance of trust for introvertsConsequences of relying too heavily on what marketers call “social proof”Extrovert/introvert differences on privacyAn alternative to pushy marketing and why it succeeds with introvertsAuthor Marcia Yudkin, who has published well over a dozen books on business and communication, estimates that 70-75 percent of her clients over the decades have been introverts. Marketing to Introverts incorporates results of surveys and interviews she has conducted as well as her observations and quotes from experts. After implementing the suggestions in this course, youll experience fewer interpersonal misunderstandings and conflicts. Youll make better connections with a wider swath of people and enjoy more productive business relationships. You may expand your flexibility, empathy and offering options. And the payoff will include more relaxed and satisfied customers who stick with you.

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