Marketing Analytics Mastery: Hands-On Learning | Marketing Analytics & Automation Online Course by Udemy

Marketing Online Course by Udemy, On Sale Here

Improve your skills to make 100k+ per year by becoming a Digital Marketer and Analyst!

An excellent training about Marketing Analytics & Automation

Marketing Analytics Mastery: Hands-On Learning

The main purpose of this course is to help you understand the performance of your E-commerce or website and the main activities of your customer on its journey. You’ll learn: How to Measure E-commerce SuccessBy understanding the Web Tracking Ecosystem. By defining the micros and macro conversions of your organization. By defining the Key Performance Indicators (KPIs) for your business to succeed using the ABC Cycle from Google and the KPI Cheatsheet. Tracking Setup and Best PracticesBy making valuable data available in your Reporting Tools. By setting up tracking on Google Analytics (GA), WordPress, Google Tag Manager (GTM), Facebook Pixel and Google Ads. Tagging Setup and Best PracticesBy correctly planning and tagging your campaigns in one document. Also by setting up tagging in the external channels (including setting up pixels and events).Reporting Best Practices and TechniquesIncluding Multi-Touch Attribution (MTA).How different touchpoints assigns credit for sales and other conversions across the customer journey. You’ll be able to answer business questions (by learning how to navigate in GA, using real life examples and multiple techniques).Lastly you’ll build a Self-Service Report for your organization. Signup today and get immediate and lifetime access to:3+ Hours of Video ContentExclusive Downloadable ResourcesAccess to Helpful Industry MaterialsQuizzesOne-On-One Support

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