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Retail analytics using MS Excel – Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling
An excellent training about Marketing Analytics & Automation
Marketing Analytics and Retail Business Management
You’re looking for a complete course on understanding Retail Analytics to drive business decisions involving production schedules, inventory management, promotional mail optimization, store layouting, estimating right bundle price, customer valuation and many other parts of the business, right?You’ve found the right Marketing & Retail Analytics: Strategies & Models in Excel! This course teaches you everything you need to know about different forecasting models, Market Basket analysis, RFM (recency, frequency, monetary) analysis, Customer Valuation methods & Price Bundling analysis and how to implement these models in Excel using advanced excel tool. After completing this course you will be able to: Implement forecasting models such as simple linear, simple multiple regression, Additive and multiplicative trend and seasonality model and many more. Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products. Do RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns. Increase revenue/profit of your firm by implementing revenue / profit maximizing bundle price point using Excel solver Add-inUnderstand the value of your customers to make intelligent decisions on how to spend money acquiring themConfidently practice, discuss and understand different retail analytics models used by organizationsHow this course will help you?A Verifiable Certificate of Completion is presented to all students who undertake this Marketing & Retail Analytics: Strategies & Models in Excel course. If you are a business manager or an executive, or a student who wants to learn and apply forecasting models in real world problems of business, this course will give you a solid base for that by teaching you the most popular forecasting models and how to implement it. Why should you choose this course?We believe in teaching by example. This course is no exception. Every Sections primary focus is to teach you the concepts through how-to examples. Each section has the following components: Theoretical concepts and use cases of different forecasting modelsStep-by-step instructions on implement forecasting models in excelDownloadable Excel file containing data and solutions used in each lectureClass notes and assignments to revise and practice the conceptsThe practical classes where we create the model for each of these strategies is something which differentiates this course from any other course available online. What makes us qualified to teach you?The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this courseWe are also the creators of some of the most popular online courses – with over 170,000 enrollments and thousands of 5-star reviews like these ones: This is very good, i love the fact the all explanation given can be understood by a layman – JoshuaThank you Author for this wonderful course. You are the best and this course is worth any price. – DaisyOur PromiseTeaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message. Download Practice files, take Quizzes, and complete AssignmentsWith each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts. Each section contains a practice assignment for you to practically implement your learning. What is covered in this course?Understanding how future sales will change is one of the key information needed by manager to take data driven decisions. In this course, we will explore how one can use forecasting models toSee patterns in time series dataMake forecasts based on modelsLet me give you a brief overview of the courseSection 1 – IntroductionIn this section we will learn about the course structureSection 2 – Basics of ForecastingIn this section, we will discuss about the basic of forecasting and we will also learn the easiest way to create simple linear regression model in ExcelSection 3 – Getting Data Ready for Regression ModelIn this section you will learn what actions you need to take a step by step to get the data and then prepare it for the analysis these steps are very important. We start with understanding the importance of business knowledge then we will see how to do data exploration. We learn how to do uni-variate analysis and bi-variate analysis then we cover topics like outlier treatment and missing value imputation. Section 4 – Forecasting using Regression ModelThis section starts with simple linear regression and then covers multiple linear regression. We have covered the basic theory behind each concept without getting too mathematical about it so that you understand where th
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