Marketing Online Course by Udemy, On Sale Here
The secrets to 50%+ conversion rates for your squeeze page. Use ClickFunnels, OptimizePress or LeadPages for better SEO.
An excellent training about Marketing Fundamentals
Lead Optin Pages: Landing Page Optimization & Design
This is not a web development course. This course will not teach you CSS, HTML or JavaScript. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer’s journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30%more than your current website and landing pages. Good landing page design isn’t just a nice thing to know it’s absolutely essential to the success of your online business. Whether you’re in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. In this landing page design course you will learn: How to write headlines and calls to action that willmotivate your users to act instead of turning them offHow to triple your conversion ratesby using the principles of readability, simplicity, perceived value and clarity in your landing page designHow to runprofessional usability testson a tight budgetHow to build alanding page from scratch on a custom domain without writing a single line of code. and much, much more! If you think this stuff is complicated, it’s not. If you think landing page design stuff is expensive, it’s not. If you think conversion rate optimization is time consuming, it’s not. If you think watching this course won’t make a different to your bottom line. think again-About the Topic-Psychology plays an integral role in the success of your marketing materials, which includes your landing pages. This is because your visitors arehuman beings who make irrational choicesbased on their cognitive biases and past experiences. Using the right psychological principles to your advantage in your landing page design convinces your visitors that you, in fact, are the right brand to solve their problem, and this guides their mouse toward the CTA button. This is also known as conversion psychology. Using psychology on your landing pages to influence visitors decision-making abilities helps you convert them into customers. The next section of the guide will discuss these psychological principles and explain how you can practically use these principles on your landing pages. How to Create Persuasive Landing PagesWhats the one fundamental thing that your landing page needs to do?Persuade your visitors enough to get them to convert on your form. Landing page elements should complement each other so they can convince your visitors to fulfill your conversion goal. Heres a quick recap of thecharacteristicsyour landing page elements must have to be persuasive: The headline must include yourUVP, so your visitors know precisely how youre going to solve their problem. The image must be relevant and empathetic so that it explains what your product does and also connects with your visitors emotionally. Your copy should explain your offers, benefits and features in a comprehensive way. Trust indicators such as customer badges, trust badges, a privacy policy link, and customer testimonials help instill confidence to convert on your form. The lead capture form shouldnt ask visitors to give information thats not necessary for the offer. Plus, form fields must be properly arranged. Your CTA button must be clear in delivering value. It should induce a sense of urgency, be designed in a contrasting color, and written with personalized copy. There are certain psychological principles you can apply to create landing pages that influence your visitors to convert. Two of the basic principles that will be discussed in this chapter are: Principles of influenceCognitive biasesCialdinis 6 Principles of Influence Cialdinis theory of influenceis comprised of the following six fundamental principles you can implement to convince your visitors to convert: 1. The Principle of Liking – Human beings have a tendency to be persuaded by people they like. One way to do this is to design your pages so that you and your team are represented on them. Include custom photography of your team at work, or add a video with a human voice thats able to connect with your visitors. Adding real photos alongside customer testimonials also triggers the liking principle and convinces visitors to convert.2. The Principle of Reciprocity – Human beingslike to do things for otherswho do things for them. So, if youre expecting your visitors to sign-up for your service just because you told them how great it is, expect to be waiting a long time. Want your visitors information? Offer them something in return this is what a typicalsqueeze pageis created to do. Copy Hackerspage asks visitors to enter their email address in exchange for a 100% off coupon code for one of their original books. Another approach is to offer your visitors a small chunk of information first, and then give them the rest in exchange for their contact details. If you want to increase sign-ups for your service, try offering them a free trial first thats whatAutopilotdoes on their landing p
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