Know Your Customer: Business Innovation | Entrepreneurship Online Course by Udemy

Business Online Course by Udemy, On Sale Here

Learn techniques to know your customer better and grow your business. Part of a series on “Business Innovation”

An excellent training about Entrepreneurship

Know Your Customer: Business Innovation

Knowing your customer is at the heart of every successful business. Many of us often are so tied up in the mechanics of business that we forget about the customers we serve. And as competitors come along, sometimes out of nowhere, as customers change their purchasing habits, as the world around us changes, we fail to see this change because we are so wrapped up in the minutia of running our organization. We need to understand our customers better to be successful. We need to feel their pain. We need to understand their problems. Oftentimes, these very customers cannot explain, or even know, what they need or want. This course, part of a larger series on business fundamentals, is about focusing on the customer. Powerful tools are presented to better understand our customers need, develop products and services to meet that need and ultimately to grow our businesses. These concepts behind customer understanding and ethnography, as it is called, are often presented in a very complex, difficult to understand style. This “PLAIN AND SIMPLE” series on Business Fundamentals is different. It strives to introduce the basic concepts of customer focus in a very simple and easy to understand format using many examples from both non healthcare and healthcare environments. This course is targeted at the entry level (Basic and Intermediate Level) learner. This specific course will familiarize you with a technique called personas, which is based on ethnography to better understand customers. It will lay out the fundamentals, give business examples and describe how to get from personas to business implementation. In addition, this course will address a couple of metrics by which we can measure customer loyalty: Customer Lifetime Vale and Net Promotor Score. The content of the series is based on the author’s 35 years experience in the healthcare information systems business. This experience spans product design and launch, marketing, business development and executive management (including president). It is also based on 15 years teaching at the graduate level in the University environment. The topics covered in this course are: PersonasIntroductionDrafting personasBusiness examples of personasHealthcare examples of personasStoryboardingBeyond personasCustomer LoyaltyCustomer Lifetime ValueNet Promotor Score (NPS)

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