Introduction to Electronic Word-of-Mouth Communications | Content Marketing Online Course by Udemy

Marketing Online Course by Udemy, On Sale Here

A digest of essential theory and important considerations with examples from the retail industry

An excellent training about Content Marketing

Introduction to Electronic Word-of-Mouth Communications

This course introduces the topic of electronic word-of-mouth communications (eWOM), which is an important concept in the area of branding and marketing communications. eWOM communications is related tothe group of marketing activities that involve social mediamarketing, viral marketing, etc, as well as user and consumer-generated content available via the internet. The material presented in the course is aimed at individuals who require a formal grounding in eWOM and a strategic understanding of the subject, from an academic perspective. By boiling down the fundamental concepts central to eWOM into a number of bite-size lectures, this course first exposes the definition of traditional word-of-mouth (WOM). The transition from WOM to eWOM is then explored, paying particular attention to explaining Kotlers Model of Consumer Behaviour, which underlines the buying decision process. A timeline is provided to mark the different milestones that witnessed the transition from WOM to eWOM. This course also sheds light on some of the key high-level factors for promoting eWOM, including website considerations, content requirements, social media considerations and many more. Throughout the course, several real-life examples are provided. These are from the world of retail and more specifically the domain of fashion retail, which is widespread and happening globally. Therefore, the course material also highlights practical aspects on how, for example, bloggers, website owners, marketing professionals, organisations, etc, are able to establish eWOM communications.

Udemy is the leading global marketplace for learning and instruction

By connecting students all over the world to the best instructors, Udemy is helping individuals reach their goals and pursue their dreams.

Study anytime, anywhere.

START HERE