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Infinite Email Subscribers: Viral Giveaway & Social Contests
Wecover exactlyhowto create superb Sweepstakes, Contests and Giveaway Campaigns, step by step.I’ll show you my personal digital marketing tools, technologies & techniques that I use. We’llgo through every last thing we did and everything you should do, toyield the most effective giveawaysyou’ll ever run. Beguided through the creation of Giveaways and Contests that are built to go viral, to lower your cost-per-customer-acquisition, and to spread your digital marketingmessage far and wide. Are you ready?About the Topic-Growing your email list is no easy task, but if youve been around bloggers long enough, youve probably heard just how important building your email list is. That direct communication and permission to meet a reader in their inbox is your number one mission whether youre new to blogging or have been around the block a few times. Its in those personalized moments that you can send targeted, directed, and specialized content to urge your subscribers on a journey that hopefully ends in you making money. But before you can get to any of that, it all starts with that email list. Lead magnets you can use to convince a reader to join your email listIts a great privilege for someone to allow you to pop up in their inbox, and you should treat it like the honor that it is. Most people arent just going to give you their email address. Sure there are people who love signing up for anything and everything because they either love information or just want to be a part of it all. But more often than not, youll find a resistance, and rightfully so! Too many people have been burned by joining an email list and then receiving countless spam messages without the ability to unsubscribe. To break down those protective walls, you need some strategies to help you convince people to trust you enough to join your email list. There are infinite tactics passed around on the subject of growing your email list. Some work, some dont, and some are just super scammy. But you just cant go wrong if youre bringing readers into your fold by providing them with excellent content that solves their problems. Whether youve heard them called lead magnets or incentives, these bonus materials are something you can give a reader in exchange for their email address. That way, if theyve never heard of you before or are hesitant but still liking what they see on your blog, you can give them an extra nudge of confidence in you by giving them something completely free. Its that extra step that helps you build trust with a reader and show them a little more about what you know about your topic. Here arelead magnets you can use to convince a reader to join your email list: -NewslettersLets get real for a second. If youre going to offer a newsletter as your opt-in incentive, you better be one of the most interesting bloggers in the world. Your content needs to speak for itself if youre going to use this as your call to action. Newsletters are the old standby of email marketing. Whether you release them weekly, monthly, or just whenever you have something to announce, a newsletter(we call them Broadcasts)is the standard way for bloggers to directly connect with their audience right in their inbox. While any blogger certainly has the ability to create their own newsletter and use it as an incentive, I wouldnt recommend this channel as the end all be all to a beginner blogger. For a newsletter to really be worth the while of a new audience member, there has to already be a large amount of trust and authority between reader and blogger. Newsletters will only work as a true incentive to opting into your email list if you are at the level of authority where people want to read everything you write. Im talkingMaria Popova, James Clear, andMarie Forleolevel. Thats not to discourage you, but just to be clear: if youre just promising content they could read on your blog, it needs to be great. So follow through. If youre a mere mortal like the rest of us, a promise of a newsletter probably wont be enough of an incentive for a reader browsing your blog to hand over their email address. You still need to prove yourself worthy of their interest and time. For you bloggers that fall into this category, the rest of this article is how you can make it happen-Downloadable giveawaysReaders signing up for your email list generally want something in return its just the way the blog-o-sphere works these days. And one of the most popular means of incentives is the downloadable giveaway. These free downloads can take many different forms. When deciding what kind of download to create you should consider what type of content your reader most wants from you, what your business is and does, and what content and assets you already have on hand. For example, if you blog about graphic design you can create a font bundle or if you blog about wedding cakes you can create a video teaching how to create flowers with frosting. Other examples of downloadable giveaways are: eBooksVideo filesWorksheetsTemplatesTools (calculators, budget sheets, etc)-Conte
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