Marketing Online Course by Udemy, On Sale Here
Large-Scale Event Masterclass
An excellent training about Marketing Fundamentals
How to plan an Event or Festival – Masterclass
The content of this course has been taught in multiple colleges and is based on the instructor’s experience of over 30 years of planning, executing and managing events ranging from Corporate Dinners and Comedy Festivals to Cultural and Rock Festivals for up to 70,000 people. This course covers everything you need to know and provides you with Jimmy K’s own developed and fined-tuned tools that have produced these successful events. By using these tools for your event planning, you will be able to create a complete overview of what is needed in less time than ever before without forgetting anything. Use the tools to keep track of your progress. It will allow you to be on Top of your Game at all times. By the end of the course, you will have the knowledge and the tools to become more efficient, organized and professional. And if you are new to the field, this course will allow you to learn things the right way from the top down without the need to upgrade your essential skill set repeatedly. Personal TouchStudents will be able to start discussions and message me with private questions. I pride myself on answering most questions within 24 hours. For those that want additional help with their event planning that is beyond the scope of this course, I provide One-On-One Virtual Consulting Sessions for festivals and events through my website.I love helping students that take my course and I have taken it to a whole new level. I am here to help! More about the course: There are a lot of good event planners and managers out there. Most specialize in a specific field and repeat the same process over and over. Not that there is anything wrong with that. The problems occur when event planners step out of their comfort zone to plan events that are larger than what they are used to. It is next to impossible to apply the same principles to a larger event. If you are used to planning events for 300 people, you cannot apply the principles for those events to larger ones for 3,000 or 30,000 people. If, however, you know how to plan events for 30,000 people, you can downscale those principles to smaller events. This course shows you how to plan the “big events”. You can then use the skills you learn here and apply them to any size event.A big part of planning a large-scale event is knowing all of the requirements. More people does not mean you just need more of the same. More people need more things, different things (requirements).A brief overview of what is covered: The difference between festivals and events. What kind of time frames are involved in the planning stages?Attracting the right kind of sponsors for your event. How to plan an effective and winning sponsorship strategy. The elements of sponsorship proposals. How to deal with sponsors to keep them year after year. Why buying entertainment is different from buying a couch. Who are the people involved in the process?What you need to know about sending an “offer” to prevent you from having major issues. When it is appropriate to send an offer. Why artist riders are so important to the overall process. How to spot potential issues in artist riders. How you can utilize the Event Master Plan to plan any kind of or any size event or festival. How to use the Event Master Plan in your daily planning life and how it will make your life easier. How to use the Event Master Plan to prime your budgets. How to use financial information discovered and bring it all together in the Cost Sheet. How to use the cost sheet to provide an industry standard and accepted financial overview of all costs, revenue and potential profit, including industry-standard splits. My Tools. As part of this course, you will get lifelong access to the tools that I have custom designed and perfected over 30 years of planning and managing events of all kinds and sizes. This course is ideal for people in the following categories: Event planners/managers that have never had the chance to produce a large scale event and would like to expand their skill set to attract more business. Event planners/managers that have tried unsuccessfully to produce a large-scale event and want to learn how to do it properly. Wedding Planners that want to expand their business beyond weddings. Corporate Planners that want to grow the size of events they would like to tackle. The same principles are 100% transferable to corporate planning and I have successfully done so myself many times over. Board Members of festivals and events (and corporate companies that put on large events).As a board member, you are responsible for the event in many ways. Having a solid knowledge of everything in this course will help you reviewing budgets, marketing and all other plans. It also will help you find the right person to manage the event for you and provide you with the knowledge you need to see if your staff is doing a good job. You will be able to troubleshoot and provide advice. Newcomers – If you always wanted to learn how to be a successful event planner or manager, but weren’t sure where to start, this cours
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