How to Effectively Use A/B Split Testing for Email | Marketing Analytics & Automation Online Course by Udemy

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How to Effectively Use A/B Split Testing for Email

“We should be using A/B testing is followed by “But what do we test?” We’ll cover the strategic elements of split test your email campaigns. We will discuss the two primary uses for split testing for email. Then move into an interactive guide that you can use time and again to determine the exact element of your campaign that you should test. We will also review how to analyze your split test results, and a tool available to make your correlation calculation easier. This interactive guide will take you step by step down the proper rabbit hole to point you to exactly what to test and how to use the results.”

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