How to Create a Powerful Capability Statement (Step-by-Step) | Marketing Fundamentals Online Course by Udemy

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If you want to win government contracts, you’ll need the right marketing tools to open doors for your business.

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How to Create a Powerful Capability Statement (Step-by-Step)

HOW TO CREATE A POWERFUL CAPABILITY STATEMENT. so you can win government contracts is a course teaching you how to create the ideal marketing collateral for the government market. After years of working as a consultant in the government industry, I was deeply disturbed by the challenges which small business have. I saw the disparities that limited small businesses from success. According to the SBA, small businesses represent 99.7% of American companies, yet they are only winning 20% of federal dollars. Women owned small businesses represent 41% of companies, yet are only winning 4.3% of contracts. Minorities represent 35% of the population, yet are only winning 5.6% of contracts. As such, I left the consulting world and decided to start the Government Contractors Association. I wanted to do something to help impact the disparities and challenges which existed in the most lucrative industry. This course is one of the many training tools and resources which I have created to help change the disparities and the “economic injustice” which exists in the government market. In this course, you’ll learn that the government does not use brochures or flyers. They use capability statements. If you want to have the best chance of winning contracts, then you’ll need to have a literature that speaks to your audience. This course guides you step-by-step on how to create a capability statement. It explains why you need one, what are the components and how to use it. In this course you’ll also receive guidance on how to find an agency so you can market your capability statement to. You’ll learn 7 important keys to unlock more contract opportunities. You’ll also receive templates and samples so you don’t have to start from scratch. Just use the templates and edit them so you can finalize your capability statement quickly. This is your opportunity to grow your company in the $500 billion government market. Use this course to help you to create your marketing capability statement for the largest customer in the world.

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