Business Online Course by Udemy, On Sale Here
Online Sales Strategies for Increasing Conversions, Customer Retention, & Average Order Value of Your Online Store.
An excellent training about E-Commerce
How To Boost & Increase Your Online Sales
Pretend its 1962, and you need to hire a plumber. What do you do first? Do you look in the phonebook and go for the very first business listed in the A section? Ask your friends for recommendations? Okay, now lets say you need to buy some shoes. You might go shop at the two or three shoe stores in town, and whatever they have in stock that week are your only options. In todays world, the way we shop has changed dramatically. In 2017, e-store commerce accounted for 9% of sales in the U.S. By 2020, that number is expected to rise to over 12%, and this kind of rapid growth of market share does not look to be dropping off anytime soon. Retailers in todays markets need representation online to compete, and for many small retailers, e-stores offer a much cheaper alternative with a wider reach than traditional brick and mortar stores. However, with thousands of retailers popping up every day, how can you make your online business stand out? The days of calling yourself A1 Plumbing are over. Todays e-stores must implement thoughtful customer strategies and metric-oriented action plans in order to have a chance of succeeding, which can be intimidating to the uninitiated. This course will give the aspiring online entrepreneur a solid, easy to understand structure for setting up their own successful e-store or revamping their current one. Clear and simple step-by step instructions will help you examine areas for improvement or development and get you started on the path to rapid customer conversion. Dont know what customer conversion means? Dont worry, you will. By the end of this course, students will walk away with confident knowledge of e-store basics, inspired to face the competition. Areas This Course Will Cover: Key MetricsYou will learn how to make an honest assessment of your sites metrics using Google Analytics. You will also learn how to identify essential analytics and set clear metric goals, while gaining an understanding of daily conversion rates, unique purchases, visitor behavior, and how to avoid shopping cart abandonment. Consistent BrandingLearn how to craft a simple and consistent message that engages your target demographics. You will create a Unique Value Proposition for your business that sets you apart from the online competition. Learn how to connect with your customers, look for target markets, and spread your brand benefit. User ExperienceHere, we will discuss and analyze the sales processes of successful online companies such as Amazon to identify the benefits and fallbacks of different point of sale strategies. You will learn how to make the sales process simple, enjoyable, and smooth by utilizing customer testing and feedback. Customer ConversionIn this section, well discuss the benefits of professional content and copywriting for persuasive web copy. You will learn the basics of creating your own content and copy, including benefit, keywords, style, and attention-grabbing headlines. Furthermore, you will discover how to use video and graphics to increase customer conversion as well as streamline a sales process and set up a regular routine of metric monitoring that helps identify problems and apply customer feedback. Well also cover using alt-tags and captions, as well as testimonials and customer posts to build a sense of brand community, keeping your e-store dynamic and engaging. Mobile OptimizationMany customers rely on tablets or smartphones for much of their Internet browsing, and e-stores must be adaptable, looking just as good on a phone as a laptop. Just one bad visit can turn a customer away for life. Learn how to keep copy and graphics simple, with translatable text and flexible sales processes. From building mobile-specific sites to using responsive software and multiple device testing, you’ll understand how to make your site look good on a variety of devices. Sales StrategiesLearn the basics of up-selling, down-selling, and cross-selling. Discover how to use buyer tracking software to offer customers similar products as well as how to manage an effective email marketing campaign. Putting customers first builds relationships and strengthens a brands reputation, a priority in todays social media driven world. Customer ServiceLearn the basics of online customer service to save yourself a lot of headaches in the future. We will discuss how to speedily address issues, putting your customers experiences first and setting protocols in place for employees. We will cover FAQ sections and how to write them, contact avenues, refund policies, and how to use mistakes to stay constantly improving to give your customers the best possible interaction. Social MediaInstagram might seem like fun and games, and Twitter is just jokes, right? Not so fast. Social media brand accounts are often huge drivers of not only purchases, but customer loyalty. Social media presents a rare chance to continuously connect with target markets in a very personal way. Learn the basics of what media accounts work best, how to create shareable posts, and how much time a day should be giv
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