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The Ultimate Sports Marketing Course with Essential Information & Practical Examples to Become a Better Sports Marketer
An excellent training about Sports
How Sports Marketing Changed the Game
SummarySports and marketing have long been entwined, and as the years go by, the connection between the two industries grows stronger. Marketing focuses on building solid connections with the consumer and making sure that the product or service offered provides value to consumers. Meanwhile, sports marketing focuses on building a connection with consumers through sports. Usually, a sports marketer is promoting a product or service towards the fans of a sport, athlete or team. Sports marketing relies on building strong connections with fans who take the place of regular consumers. Fans help to make sports marketing unique, and marketers should pay close attention to fans if they want to be successful. Sports marketing has a long history, ever since the ancient Olympics sports were being used to promote towns and businesses. Now, thanks to the advent of radio, tv and the internet, there are more sports fans than ever. More fans mean more money, not just in the form of athlete wages but also in the amount of money businesses are willing to spend on endorsements. Modern sport has become full of big money sponsorships, and big brands can gain huge exposure due to being associated with a star athlete or major sports team. Red Bull, Procter & Gamble and Heineken are all examples of companies which have gotten it right by achieving a lot of exposure through sports marketing. In the future, companies will increasingly turn to the internet and social media, in particular, to help promote their brands. Social media has grown massively in recent years, and the future will see more sports teams, organisations and athletes than ever using the platforms to connect with fans. Social media gives marketers the chance to see the direct impact of their campaigns and choose athletes for sponsorships based on their engagement with fans. Sports will continue to spread to new markets, and increasing adoption of female fans can open up new avenues for sports marketers who arent afraid to step out of the mould. What Youll LearnWhat sports marketing isThe critical differences between sports marketing and regular marketingThe importance of fans and the differences between fans and consumersWhat are target audiences and why are they importantHow sports marketing first beganHow radio led to an explosion in sports fan numbers and kickstarted modern sports marketingWhy companies first started to invest in sports marketingHow new technologies helped to spread sports to global audiencesWhat ambush marketing is and how marketing continues to adapt to new innovationsHow future trends will continue to shape the face of sports and sports marketingAbout the Author, Saam Momen:I have a true passion for teaching! I have proudly taught university courses in Switzerland, USA and Brazil. My career spans over 15 years in the sporting industry with jobs at the London Olympic Bid Committee, UEFA, CSM and TEAM Marketing. I possess a Master Degree in Sports Management and an Executive Education diploma at Harvard Business School on The Business of Entertainment, Media and Sports. I hope that throughout this course you are able to have a wonderful learning experience! Please do not hesitate to reach out should you have any queries. Why Choose This Course?This course has been developed to broaden your understanding of sports marketing and the ways it has affected the sports industry over time. If youre looking to start your career in the industry and would like to increase your knowledge, this is a great place to start. Were not going to bore you with irrelevant information and out of date figures. Weve designed this course to be up to date and filled with essential information that will help you to understand sports marketing better. In modern times, marketing has become interconnected with the sports industry itself as its grown and developed. The sports industry is incredibly broad and continues to grow each year, both in terms of overall revenue and in total spending. As the numbers grow, so too does the need for sports marketers to be smarter and better prepared. This course is an excellent step in the right direction for you becoming a better and more rounded sports marketer who can adapt to changes. Even if you dont plan to work directly in sports marketing, learning the foundations of the subject is a great way to improve your general knowledge of how things work in the industry. Rather than focus on just theory and explanations, this course will help you to gain a deeper understanding by introducing you to real-world examples. Throughout the presentation, youll discover how sports marketing has been used both successfully and unsuccessfully. Youll be able to examine lots of different examples of sports marketing which mostly come from the past few years, meaning theyre still relevant to todays industry. One of the best ways to learn is by looking at relevant case studies. Here youll be able to examine each example and learn about why the campaign was chosen, what made it a success and how that success can be replicated
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