Business Online Course by Udemy, On Sale Here
A guide to navigate the challenges, and politics of launching an experimentation program at a company
An excellent training about Management
How Product Managers & CROs launch Experimentation programs
For Product Managers and Conversion Rate Optimizers alike, launching an experimentation program can be challenging. While a lot has been written about how to get them off the ground, very little has been written about navigating the politics of doing so. This course covers just that. Written by industry veteran, Rommil Santiago, this short and to-the-point guide helps Product Managers, Conversion Rate Optimizers, and Growth Managers learn about all the pitfalls and gotchas that most programs face, how to ensure that they get enough resources, as well as how to ensure stakeholders witness the value of experimentation and A/B testing – constantly. This course covers: The cycle of permissionHow to get buy-inHow to demonstrate the value of your programHow to set yourself up to get more resources to grow your programThe challenges of starting a new experimentation program
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