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Search engine optimization is hard, citations make it FAST! Outsource everything. Discover top directories & more!
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Google Business Citation SEO: Local Rankings Made Easy
Did you know that you can have a local business listing even if you only have a P.O. box? YEAH! Local rankings have long been misunderstood. When you rank locally, you are among Google’s favorite listings to showcase. Anytime someone in your area does a local search, you are 10X more likely to show up over your competitors(even if they’re better ranked organically).This new system of claiming local business listings, known as citations, builds ALOT of trust with Google, Yahoo, Bing, Yelp & 101 other search engines. Business citations arethe ONETHING every search engine agrees YOUNEEDTOHAVE if you are in business, online or offline. Learn how to move the tides in your favor and even outsource the entire process. Take my list of business sites YOUMUSTBEON and start ranking higher in days(not months like organic SEO makes you wait)-About the Topic-What is a Local Citation?A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings. Local businesses can actively manage many citations to ensure data accuracy. What are the types of local citations?Major Local Business Data Platforms- Local business owners and marketers can create citations on a variety of important local business data platforms which exist to publish this type of data. Core platforms include Google My Business, Acxiom, Localeze/Neustar, and Infogroup. Key local business listings can also be built on popular social and review-oriented sites like Facebook and Yelp. Geo/Industry-Specific Platforms- In addition to building local business listings on the major local business data platforms that serve all industries, your company can seek to build listings on websites that are specific to its unique industry and geography. Examples of these platforms would include chamber of commerce websites or the websites of professional associations and guilds. The Wider Web- Supplementary citations can either be built or earned on a wide variety of publications, including blogs, news sites, apps, maps, government databases, and more. You can either intentionally develop these citations for your business, or simply earn them based on merit and public interest/sharing of information. All of the above types of citations can be developed via the use of automated software (like Moz Local), by filling out forms directly on local business platforms manually, or via other methods of PR/marketing to various platforms. Finally, citations and local business listings frequently appear without any action being taken by the business. Citations can result from automated aggregation and theflow of data from local business data platforms. For example, data on a site like Infogroup can flow down to another site like Superpages. This reality of how the web works makes it especially important for local businesses to take control of the accuracy of their data, so that inaccurate data is discovered and corrected, preventing customer loss, revenue loss, and any negative impact on local search rankings. What are the components of a local citation’the core components of a citation are a companys name, address, and phone number (NAP) and can also include a reference or link to a designated page of the companys website. In addition to this, a citation may incorporate some or all of the following elements: Business categoriesHours of operationDriving directionsBusiness descriptionImagesVideosPayment forms acceptedGeo-coordinatesReviewsOwner responsesTaglinesLinks to social and other forms of mediaEmail addressesFax numbersAlternate phone numbersAttributesTo fully prepare for filling out the common fields of the citations youll be creating, please read: The Core Components Of Local Business ListingsWhy do local citations matter?Local citations significantly influence two scenarios relating to local businesses: Local citations either positively or negatively impact local search engine rankings. Thenumberof citations a business accrued, theaccuracyof the data they feature, and thequalityof the platforms they exist on all influence rankings. Search engines like Google amass data about each business. If what they encounter is accurate, the search engine trusts the validity of the data, which is believed to strengthen the business chance of ranking well. However, if the data search engines encounter is inconsistent, this trust is eroded, lessening ranking opportunities. Local citations either positively or negatively impact consumers. Accurate citationshelp people discover a local business, which can result in web, phone, and foot traffic, culminating in transactions. Inaccurate citations, however, can misdirect customers, leading to loss of reputation and revenue. Businesses at every level of local commerce from one-person startups to major brands are deeply concerned aboutrankings, reputation, and revenue. Local citations ar
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