Fundamentals of Marketing Strategy | Marketing Fundamentals Online Course by Udemy

Marketing Online Course by Udemy, On Sale Here

Discover the key principles of marketing strategy that you can use to outthink and outmaneuver your business competitors

An excellent training about Marketing Fundamentals

Fundamentals of Marketing Strategy

Marketing is an immensely important corporate function in any company. Understanding the fundamental concepts of the marketing domain is crucial for anyone who wants to design a compelling marketing strategy for their business. This course will enable you to get a grasp of basic concepts of marketing that is applicable for any organization, irrespective of the type of business of a company. You will know more about the relevant examples for these concepts in order to understand their significance for any organization. You will also learn more about the basic steps that are needed for designing a marketing strategy. This course will cover the following areas: Understand the definition of marketing and the five steps of marketing process. Learn the subtle yet important difference between needs, wants and demands. Understand what are included in market offerings. Understand how customer satisfaction is related to the brand. Learn the importance of exchanges and relationships in marketing. Understand the role of defining target market and value proposition while designing a marketing strategy. Learn the concepts and applications of Customer Perceived Value and Customer Lifetime Value. Understand what Share of Customer and Customer Equity is all about. Know more about the emerging trends in marketing landscape. Understand the various steps that are included in strategic planning for any company. Know more about some of the tools that are used in business portfolio analysis and some of the key steps to design marketing strategy. Understand the relevance of market niche in company strategy. Learn the essence of market differentiation and positioning. Understand the basics of key elements of marketing mix. Understand the importance of managing marketing return on investment.

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