Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. This is a one of kind product management certification that covers the skill sets for the entire product lifecycle. We start with the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders. By exploring the roles and responsibilities of being a product manager, we’ll identify its relationship to stakeholders external and internal, including customers, engineering, legal, finance, marketing, and customer service. As a product manager you have to own the results of your product’s success by tackling risks early and setting up your teams for success. This is why we immediately move on to discussing product-market fit, with a detailed examination of target customers, customer’s underserved needs, value propositions, feature sets, and user experiences. Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and follow the best product design and development processes. This essential product management course explains key design thinking principles around personas, story mapping, and prototyping. Product managers need to know and appreciate product designer tools and processes. By combining these principles with good scrum processes you’ll learn to create great products that don’t sacrifice design for functionality or feasibility. Agile systems engineering ensures great products truly excel over time in all three areas of design, functionality, and technical feasibility. Agile systems engineering uses tools such as rapid prototyping, open set architectures, and platform design. By using an agile methodology not just for business and design, you’ll innovate and collaborate better, manage costly technical debt, and validate your product ideas with data science and innovation metrics. Finally, you cannot lead products without core skills in leadership and influence. Product managers are masters at internal sales, team building, delegation, and empowerment. They also know that great product management careers are not built alone. From envisioning a product strategy to correctly portraying the product roadmap, the process must be inclusive, interactive, and motivating. This course will enable you to align product teams, product designs, and product development for speed and innovation at scale.
An excellent online course offered by edX: how it works
edX courses consist of weekly learning sequences. Each learning sequence is composed of short videos interspersed with interactive learning exercises, where students can immediately practise the concepts from the videos. The courses often include tutorial videos that are similar to small on-campus discussion groups, an online textbook, and an online discussion forum where students can post and review questions and comments to each other and teaching assistants. Where applicable, online laboratories are incorporated into the course.
edX offers certificates of successful completion and some courses are credit-eligible. Whether or not a college or university offers credit for an online course is within the sole discretion of the school. edX offers a variety of ways to take courses, including verified courses where students have the option to audit the course (no cost) or to work toward an edX Verified Certificate (fees vary by course). edX also offers XSeries Certificates for completion of a bundled set of two to seven verified courses in a single subject (cost varies depending on the courses).
An edX learning programme under Other Experiences
