How do you make sure the international audience for a software product has the best user experience possible? How do you adjust your digital marketing efforts to the peculiarities of the target audience in each market? And how do you tailor the end-to-end customer experience in a market-specific way, from pre-sales to product use to help support? This program will teach you all that is needed to release a digital product internationally, to a global audience spread across many different local markets. You will learn about internationalization, the preparation of software, services or websites for a release beyond its source locale. Internationalization includes the enablement of regional formats and proper encoding, as well as meeting a range of other market-specific requirements. You will find out how to plan for different markets during product design. Then you will get introduced to localization, the process of adapting digital products to a set of specific locales or markets. This often, of course, includes translation into foreign languages, as catering for the different markets means ensuring the best language experience. It can also include the customization of features or adjusting marketing efforts by market.
An excellent online course offered by edX: how it works
edX courses consist of weekly learning sequences. Each learning sequence is composed of short videos interspersed with interactive learning exercises, where students can immediately practise the concepts from the videos. The courses often include tutorial videos that are similar to small on-campus discussion groups, an online textbook, and an online discussion forum where students can post and review questions and comments to each other and teaching assistants. Where applicable, online laboratories are incorporated into the course.
edX offers certificates of successful completion and some courses are credit-eligible. Whether or not a college or university offers credit for an online course is within the sole discretion of the school. edX offers a variety of ways to take courses, including verified courses where students have the option to audit the course (no cost) or to work toward an edX Verified Certificate (fees vary by course). edX also offers XSeries Certificates for completion of a bundled set of two to seven verified courses in a single subject (cost varies depending on the courses).
An edX learning programme under Other Experiences
