Develop and judge an advertising campaign | Advertising Online Course by Udemy

Marketing Online Course by Udemy, On Sale Here

Learn how to develop an effective advertising campaign and judge it before it gets produced

An excellent training about Advertising

Develop and judge an advertising campaign

Developing communication is one of the most exciting activities we can do as marketers. However it is arguably one of the more delicate and complicated task at the same time. In this class you will learn 1)how to develop communication and 2) how to judge communicationWe will follow the framework of a typical communication brief in order to understand it in details. We will cover the following topics: Job to be done, marketing objectives and communication objectivesHow to define the communication targetWhat is consumer insight and how we use it in advertisingKey message Creative devicesConsumers response to advertisingVarious tools Judging communication framework

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