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Creating Strategic and Operational Marketing Plans
An excellent training about Business Strategy
Creating Strategic and Operational Marketing Plans
At the end of this course, you will be able to:1. Understand various business orientations and the emerging of the Marketing Orientation2. Define key Marketing concepts from credible academic and professional references3. Explain the Marketing scope and its importance for any organization4. Outline vital Ethical considerations when practicing marketing5. Explain the Marketing Planning Process based on the APIC framework6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans for your company using the provided templates and the step-step guidelines7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments8. Reflect on best international marketing practices through many cases studies at different sectors9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens’s 7Ss10. Design and generate Strategic Marketing Goals by applying SOWT and TOWS tools11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy13. Understand the concepts of Segmentation, Targeting, and Positions (STP)14. Defining and managing the 7Ps of the Marketing Mix15. Demonstrate the elements of the Corporate Identity Mix16. Understand the Customer Journey while assessing various touchpoints17. Developing Operational Marketing Plans based on SMART objectives
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