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In-Person or Virtual Presentation Skills To Evoke Emotion With A Hook They Cannot Possibly ResistAnd Wont Let Them Go
An excellent training about Communications
Copywriting: Create Killer Presentation Hooks-Secret Pitch
You’re about to go behind the scenes and discover the secret sauce “Hook Recipe”to immediately captivate any audience with a hook they cannot resist. These is the same recipe weve used to help thousands of business professionals create killer presentation hooks. Once you learn this process, you will NEVER look at a presentation the same way again. Before I share it with you, just out of curiosity, I have 3 questions for you: Did you know that most audience members that arent satisfied with your presentation will mentally Check-Out within the first 10 minutes?Have you ever seen one of your audience members actually get up and walk out the door?Has anyone in your audience ever stopped listening to you?Here are the factsMost audience members are too bashful to get up and leave in the first 10 minutes of a presentation. Instead, they check out mentally by reading their email, surfing the web, or allowing their minds to start drifting. ALL while you are working hard, and pouring your heart into the presentation that you worked so hard to prepare. Most business presentations are mediocre and staleand customers say no, walk away, and dont move forward. .It wasnt anything special. You may be perfectly knowledgeable on your content You may have good presentation skills. .but your audience may be secretly struggling to understand what it is youre telling them or how to take action in their lives. Thats because all of us public speakers suffer from what Chip Heath and Dan Heath described as the curse of knowledge in an article in the Harvard Business Review:. once we know something. we find it hard to imagine not knowing it. Our knowledge has cursed us. We have difficulty sharing it with others, because we cant readily re-create their state of mind. In the business world, managers and employees, marketers and customers, corporate headquarters and the front line, all rely on ongoing communication but suffer from enormous information imbalances. -Chip Heath and Dan HeathTo help you break this curse of knowledge so that you can captivate your entire audience from the moment they sit down. and keep their attention for as long as you like. we created Captivate. What is Captivate?With this powerful 15-step recipe, youll have a proven system create killer presentation hooks! In Modules 1 through 8, youll learn how to find out what your audience wants to know and create deliverables that audiences crave and hooks that captivate immediately. Specifically, well coverHow to find out EXACTLY what your audience wants to know BEFORE you start presentingThe secret to creating Deliverables that audiences CRAVEA technique called creating the mystery that will keep your audience members on the edge of their seats. The top 3 ways to develop Catch Phrases that will easily command attention from your audienceA foolproof Checks and Balances technique to ensure that you have accurately determined what your audience wants from your presentationReal world examples that model the exact strategies you can use to create your own hooks and deliverablesThe renowned Hook Recipe for developing a hook that will make your audience CRAVE your presentation as soon as you deliver itIn Modules 9 through 15, youll learn how to create and deliver a credible opener that Wows your audience and keep them captivate EVERY topic thereafter. In these final steps, well coverThe 5-step formula for creating a dynamic opener that NO audience can resistHow to capture their imagination by Creating a Feeling in your audience and why its SO important to do it this wayThe 3 crucial ingredients that determine the Hot Buttons and Pain Points of your audienceA simple method for introducing yourself that will get even the toughest audiences to believe in you, listen to you, and trust youTwo must have techniques to keep your audience captivated throughout your ENTIRE presentationAnd much, much moreWe know this process works because after analyzing thousands of presentations, good and bad, I discovered the essential components of the successful ones.a common theme that they all had There are THREE CRUCIAL INGREDIENTS. we call them Hot Buttons that the best presenters all know how to hit. Heres the most interesting part. Most business leaders dont know about these Hot Buttons, and even good presenters are only able to stumble their way into hitting them some of the time. Captivate is unique because it teaches you how to master the art of hitting these hot buttons each and every time you give a presentation. Once you learn this process, it will make you cringe when you watch presentations that dont use itseriously! Its actually painful to watch presentations knowing what Captivate could do for them. Youll get to see me walk you through the entire process of creating and designing targeted hooks and deliverables that audiences crave. .time and time again. Instead of enduring that sinking feeling you get when people mentally or physically check out of your presentationsEveryone will want to stay with you! Your audience will be engaged from the moment th
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