Complete MBA course: Marketing and business Strategy | Marketing Fundamentals Online Course by Udemy

Marketing Online Course by Udemy, On Sale Here

Best Selling Course designed by an MBA graduate from the syllabus of top Universities in the world.

An excellent training about Marketing Fundamentals

Complete MBA course: Marketing and business Strategy

Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world. This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different section like Marketing Basics Overview, Marketing insights and analysis, Branding and communication and Business Strategy and will cover all the all the important topics of Marketing in MBA. The last section of the module will further help you in understanding various strategy used by companies1. Marketing OverviewWhat is marketing?Demand wants and needs & Maslow’s hierarchy of needsHow money flows in modern EconomySTP (Segmentation targeting and positioning)Marketing Mix i e 4Ps (Product, Price, Place, Promotions) and 7Ps of Marketing. SWOT analysis2. Marketing insights and analysisa) Analyzing ConsumerGeneration characteristicsThe adoption curve for any product or serviceHow Customer Insights helps in segmenting and targetingb) Designing SAAS and Sales funnelWhy SAAS is specialDesigning a SAAS startupUnderstanding Customer lifetime value, Customer Acquisition cost, Unit economics for startupswhat are Marketing Funnel/Sales funnel for a product c) Business analysisProduct and market segmentationCommunication channelsMarketing funnelsUnit economicsd) Marketing Information SystemTypes of dataRecommendation engineWhat is Marketing Intelligence systemTypes of data used in MIS Data-driven recommendation engineHow does a recommendation engine work?3.Marketing communication and brandingWhat is branding and advantages of branding?Types of branding?Tesla brand positioning and Product differentiation using POP and POD (perceptual map)Emotional branding and Brand mantra(Communicate simplify and inspire)Brand equity (Perception, preference, and behavior)BAV model and brand resonance modelBrand revitalizationLine extension product extension and category extensionBrand dilutionService marketing Service marketing triangle4. Business Strategy (Sales and Expansion)What is a business strategy Why do we need itMarket structure(leader, challenger, follower, and nickers strategy )Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)Follower strategy (product imitation, conscious parallelism cloner, imitator and adapter)Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale. Amazon killing competition strategy using diversificationApple ecosystem strategyLenskart omnichannel integrationProduct life cycleExpanding the market share pie using the Ansoff matrixPrice cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)Zero cost marketing strategy

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