Personal Development Online Course by Udemy, On Sale Here
Marketing Your Coaching Practice
An excellent training about Personal Transformation
Coaching For Results (Part VII)
In a previous segment of Coaching for RESULTS, I showed you in detail how to develop a practical and functional Business Plan for your coaching practice. Now it is time to create a Marketing Plan that will monetize your coaching business. It provides a blueprint for how to charge your coaching fees. Many coaches completely mismanage their marketing strategies, by focusing on the wrong marketing techniques. There are three reasons for that! They do not have a well-defined Marketing Plan. They do not use a step-by-step marketing formula. And they do not effectively communicate their marketing message to their niche. There are three critical components that need to be present in any strategic Marketing Plan. They are the Launch, the Media, and the Calendar. I will show you how to properly launch (or re-launch) your coaching business. We will discuss the types of media outlets that are most effective in launching and marketing your coaching practice. Part of any successful Marketing Plan for coaches is the creation of free and valuable content. You will also create a Marketing Calendar to plan all marketing events for up to one year. We round off this part of Coaching for RESULTS by developing your Coaching Brand, including a brand name and logo.
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