Branding Light Bulb Moments: Marketing In A Big Sea Of Noise | Branding Online Course by Udemy

Marketing Online Course by Udemy, On Sale Here

Learn how to engage hyper-distracted audiences by creating game-changing light bulb moment experiences in your marketing

An excellent training about Branding

Branding Light Bulb Moments: Marketing In A Big Sea Of Noise

Based on groundbreaking research by professionals in the fields of neuroscience and psychology, this new series shows you what the future of great brand communications looks like. In a world of round-the-clock social feeds and entertainment streams, how can marketers tap into the hyper-distractedbrains of today’saudiences and move them from passive observers who have an average attention span of a goldfish to becomingclients and customers of your brand. In this high-energyfilm series, seasoned brand marketing professional, Kevin McIntosh, shares a game-changing insight he gained after hundreds of hours immersed in research about howthe human brain responds to print and electronic communication. That insight is the power of light bulb moment experiences and how they movepeople from passive observers to active audiences. This film series is for marketing communications professionals who want to quickly and easily learn what really happens inside the brain that drives people to action, and how to leverage those insights to create lightbulb moment experiences that will win new clients, customers, and fans. Through this series iconic imagery, custom animations, interactive exercises, dramatic music, powerful analogies and visual storytelling, youll learn what scientists and psychologists have discovered in recent years about the human brain. Most important, you will learn how to leveragethe latestgroundbreakingresearch in neuroscience and psychologyto create lightbulb moment experiences that will engage your target audience like never before. SECTION 1: In this section, you’ll learn what is actually going on inside the brains of your audience when they are exposed to a marketing message. Learn why more than 99% of all brand messages are forgotten within minutesLearn what’s going on inside your audience’s brain when exposed to a marketing messageLearn why some messages immediately shift the audience’s brain into action and are remembered for yearsLearn what type of thoughts linger in the brain and how your brand can leverage that to its advantageLearn what happens inside the brain when it experiences a light bulb momentLearn why nothing will happen between your audience and your brand message until the audience experiences a light bulb momentSECTION 2: In this section, you’ll learn the5 key steps to creating the right conditions in your marketing communicationsfor your audience to experience a light bulb momentLearn the key questions to ask when creating your brand storyLearn how certain stimuli trigger the brainLearn how the brain decides which memories to lock into its memory warehouseIf you are in the business of creating brand marketing communications, this video series is a must-see event. Enroll now and start leveraging neuromarketing techniques to get better results in today’s hyper-distracted world.

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