Behavioral Economics and Neuromarketing | Marketing Fundamentals Online Course by Udemy

Marketing Online Course by Udemy, On Sale Here

Learn how to affect the decision making flows and increase sales/usage of your products. Make better decisions in life.

An excellent training about Marketing Fundamentals

Behavioral Economics and Neuromarketing

How do people decide what to buy in supermarkets? Why do luxury car brands give TV advertising? How can you get honest information from your users in an online survey? In this course you will learn different theories on how to affect the decision making flows of consumers in the way we want them to decide. You will learn psychological backgrounds of these behaviours and real life examples proving these behaviouralrules. You will also learn how to structure your own experiments and run A/B tests to make critical decisions about your products. 900+ 5 starratings – Bestseller Udemy CourseThis course is created by consultants who implement these techniques in marketing campaigns. What you will get here are proven methods that are used by FTSE 100 companies.”Amazing course! short, crisp & highly insightful.” Marwah K.”This has by far been my favorite marketing course! Great Job!” Lindsay H.”I’m aware of the influence advertising has on us all therefore, the more I realise this the more I want to know how this is done and why we just, can’t help ourselves! Great examples, that give a clear understanding of the practices used to ‘nudge’ us into our purchasing decisions. ” Sabrina C.This course is suitable for professionals such as; entrepreneurs, product managers, marketing specialists, campaign managers, pricing experts, service designers and user experience experts or; for anyone who wants to make more logical decisions about their decisions in life. The topics we will cover in this course are;An introduction to consumer behavior and human biasesScent MarketingPower of Sound in Purchase Behaviour Anchoring, Decoy EffectStatus Quo, Goal Gradient EffectHow to name, display and price your productsFraming, Decision point intercepts, Planning FallacyMental Accounting, Sunk Cost Effect, Choice OverloadHow to structure your own experiments and Nudge Samples Psychological Tricks To Make People Like YouThis course will have a big impact in your professional career as well as your personal life.

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