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Advergames, In-game ads and history of digital ads.
An excellent training about Other Teaching & Academics
Ad Game
The advertisement industry has evolved into a different phenomenon in which the interaction became the essence of ads and customer relations. Since the age of industrialization and post-industrial society, the common knowledge was to advertise through impressions and pre-planned messages towards the masses yet the new technological developments and especially the video games opened up a new world for advertisers. In this course, the use of both the use of entertainment technologies and mobile apps for ads will be discussed while a brief history of how the advertisement business has evolved into what we are witnessing today is explained and inspected. Additionally, terms such as influencer marketing, appvertising, game design principles, and gamification are discussed. The students who have succeeded in this course will;1- Provide a basic framework and common language for online advertising and advergaming2- Deliver various ad-games and case studies for gaining new perspectives3- Get familiar with the attributes and guidelines of ad-games4- Enable students in integrating ad-games strategies in their respective ad campaigns
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