Acumen Presents: Daniel Pink on the Art of Selling | Sales Online Course by Udemy

Business Online Course by Udemy, On Sale Here

Learn the new art and science of effectively moving people from bestselling author Daniel Pink.

An excellent training about Sales

Acumen Presents: Daniel Pink on the Art of Selling

Whether were employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, were all in sales now. In this course, Daniel Pink, bestselling author ofTo SellIs Humanoffers a fresh look at the art and science of selling. He teaches research-grounded tactics to help you understand your audience and convince them to take clear actionswhether that isfunding your venture, buying your product, oradopting your new idea. You’ll leave the course better equipped to practicethe new skills of selling-pitching, improvising and serving. Daniel is one of the most highly-regarded contemporaryauthors covering topics ranging frombusiness toworktobehavior. HisTED Talk on the science of motivation is one of the 10 most-watched TED Talks of all time and, inthis course, hell walk you through the science of motivating peopleto buy, use, and adopt. Youll learn three effective methods to pitch and then have the chance toapply all of Daniels tactics to your own selling challenge. Along the way, Daniel will teach you how to remain buoyant in the face of the inevitable rejection that comes with selling and instruct you on the new ABCs of sales. Daniels insights will change how you see the world and transform what you do at work, at school, and at home. Hell help you realize that sales doesnt have to be sleazy or distasteful, but canbe a personal, purposeful, and ultimately human art. Learn the new tactics of salesfrom one of the best thinkers on business and behavior Understand why sales has changed more in the last 10 years than in the previous 100 yearsand how you can adaptDiscover how to map the power dynamics between customers and sellersGain strategies to grow attuned tothe perspectives and needs of your customers and audiencesPractice 3 research-backed pitching techniques to sell your ideasLearn to make sales personal, purposeful and ultimately humanContent and Overview Daniel will introduce you to the concept of salesand help you understand why almost everyone is in sales now because we are all trying to move or persuade others. Youll learn how to frame your own Sales Challengea situation where you need to convince or move othersso that you can apply Daniels tactics and research directly to your own work. Next, Daniel will present the research on how sales has shifted more in the last 10 years than in the previous 100 years by explaining the concepts of information asymmetry and parity. Hell also explain twobig picture techniques for moving others-irritation and agitation-and help you learn to differentiate between them. Thenyoull have a chance to apply these two techniques to your ownSales Challenge. Daniel will walk you through the new ABCs of Selling attunement, buoyancy, and clarity-and offer structured tips for how you can put these concepts into practice right away. Youll dive into exercises where youll assess the power dynamics between the seller and the buyer and learn to tailor your messages accordingly. Youll learn tactics to stay more buoyant in the face of inevitable rejection that comes with selling new things. And youll learn how to design off-ramps that point your customers or audience in the direction of clear actions. Daniel will then explain the fundamentals of effective pitches. Hell offer you three templates to create pitches that workbased on the social science research. Youll have a chance toapplythese frameworks to craft your own pitch. Finally, Daniel will wrap up by offering advice on how you can make sales more personal and more purposeful so thatfar from being sleazy or distastefulselling can be a very human art.

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