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Discover The Concept Of Sacred And Cult Objects
An excellent training about Digital Marketing
How To Create An Iconic Product
How much between the little black dress from Chanel, the Birkin bag by Herms or the Cartier jewelry?The pieces often listed among those are the ones to have in your life – sovereign desire and iconic objects are only rarely the result of luck. Concept Of Sacred And Cult ObjectsIts been nearly 10 years that I have dissected the life of the iconic pieces of our heritage. As luxury, fashion or artistic, the storytelling of houses often places chance or lightning at the heart of the success of an iconic product. It is true that, unlike the viral pieces of our time, icons seem to belong to the realm of the marvelous, of the very myth. The Birkin is the result of a Jane Birkin and Jean Louis Dumas meeting by chance on a plane. The little black dress is the fruit of Coco Chanel’s monastic inventiveness. The Burberry trench coat is a functional coat imagined for the army, which has become the prerogative of chic. Almost by chance, once again. The intervention of chance or the genius of a designer seems to be enough to explain the irrational desire for these key pieces of the locker room. However, it is otherwise. On closer inspection, we can draw the main lines contributing to keeping these products anchored in a collective memory – untouchable collective desire, as well. There is something else that makes certain pieces interesting to across generations!
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