Marketing Online Course by Udemy, On Sale Here
Identify your target market, create actionable goals, learn programmatic, display, social, SEM, SEO, analytics, and more
An excellent training about Digital Marketing
Learn Digital Marketing: Strategy, Tactics, Planning
This course cuts through the digital advertising hype and buzz words (most important ones are covered here) to give you a complete understanding of the different types of digital ads and tactics, how they’re bought, how much they cost, targeting available, and how to go about creating your own digital marketing strategies and plans based on specific goals aligned with your business objectives. Whether you’re a business owner, in advertising sales, want to break into marketing, or just someone who wants a more wholistic understanding of digital advertising, this is the course for you! Key Areas Covered: Distinction Between Digital Marketing Strategy and Tactics, and Importance of EachStrengthen Your Website, the Digital FoundationEnsure a strong user experience, good SEO and contentDetermine Your Audience, Goals and BudgetIdentify your target market, map out “personas” and set SMART GoalsIdentify brand “voice” and ad messagingHow to set your ad budgetUnderstand The Channels in The Digital Marketing FunnelProgrammatic Video and AudioTargeted Display AdvertisingSocial Media AdvertisingEmail MarketingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)How to Create the Right Digital Marketing Plan for Your BusinessTypical pricing models for each marketing channelIdentify your marketing budget and create the planMeasure Your ResultsReporting Dashboards, Google Analytics and What to Look For in ReportsDigital marketing terms recapCareers in digital marketing
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