Marketing Online Course by Udemy, On Sale Here
Understanding the difference between the national, regional, online and trade media and how to pitch to them
An excellent training about Public Relations
Getting your business story to the right media
Have you ever tried to get your story in the local, national, trade or online media only to get no response? Or do you want to gain invaluable, free, money-can’t-buy media exposure for your business and not sure how to go about it? It boils down to knowing what the different types of media want, so you can tailor your business story to them. That’s where this course will help you! This detailed course, taken from my bigger PR 101, clearly shows you the examples of stories related to your business, which will help you gain amazing PR coverage. To make it even easier, Ive laid out real, relatable examples of PR coverage I have secured for clients. Perfect for small businesses, start-ups, bloggers, PR students. anyone who wants to up their PR game, build their brand, boost their credibility and get more customers. This in-depth 101 coursetells you what other PR agencies wont – how to secure free, credible and invaluable media coverage for your brand. There’s no classroom theory here, it’s all real world expertise that you can use to find multiple stories in your business, that will gain s of free publicity. Why I created this course I created this DIY PR online course to help businesses like yours reap the benefits of PR, without having to spend a fortune on an agency. As a small business owner (with a background in journalism and 10+ years in PR)myself,I understand that being lean is key, but at the same time, you need to invest to grow and market your brand. So this course is the perfect solution – rather than investing money and outsourcing your PR, you’re investing in yourself by doing your own.
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