Freelance Masterclass 101 | Product Marketing Online Course by Udemy

Marketing Online Course by Udemy, On Sale Here

Become a Freelance Copywriter

An excellent training about Product Marketing

Freelance Masterclass 101

Copywriter Duties & ResponsibilitiesA copywriter may not be in the spotlight or very glamorous, and it’s rare for work to become a household phrase, but the role is an important one that makes a large impact on the image and reputation of a company or brand. The job duties of copywriters include task such as the following: Write social media content: Copywriters must produce content that shows or reflects the client’s brand or voice. Collaborate: Copywriters work with many people from PR, marketing, and customer service. Produce error-free content: Content must be high-quality and in adherence to the company’s style guide. Interpret creative direction: Adapt the points from a creative brief into the persuasive copy. Manage multiple projects: Juggle multiple projects, typically with short deadlines. STEP 1.) You gotta know WHAT copywriting is at the core: Copywriting is essentially moving words around to sell better. Lets say I work for a company that has a webpage which gets 1 out of 500 visitors to buy something. If I was a copywriter, I would figure out how to make 1 out of 100 of those people buy. This means 5x more sales from the SAME webpage!A good copywriter will understand how to do this with their words, and also how to re-arrange pictures and buttons to get more sales.A good copywriter is not just a writer. They are a keen studier of the human psychology behind purchase decisions! STEP 2.) Understand WHY people hire copywriters: Think of the huge amount of content a lot of companies have to put out.A single insurance company will have to put out all this stuff: Ads on TVAds on the internetAds on radioBrochures for B2C salesBrochures for B2B salesBrochures for every different productForms to fill outForms to fill out for various different product linesGoogle adsFacebook adsUpdate their TwitterUpdate their Facebook pageMake content for their websiteMake the content for their website about each different productMake sure their content is convertingMake sure customers understand how to signupSend customers packets explaining their policyHave scripts for their sales people to followHave scripts for their customer support people to followWrite press releases

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