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How art and craft businesses can position themselves as an experts in their field
An excellent training about Arts & Crafts
Art/ Craft Marketing: Ideas To Stand Out From The Crowd
Making art/craft is the fun part. Now you have you get your work out there! Not sure how to market your art? Not a problemI have the tips and tricks to help you learn how to promote yourself as an artist. Lets dive in! There are some artists who make a living by appearing in magazines and TV as an expert. If youre successful in getting yourself into a magazine or TV, it will result in a lot of eyes on your name in the projects credits. In this course I will walk you through how to contact local production companies, reach out to film and TV journalists in your community. Then, you will learn how writing a book puts you in the medias headlights. If you have a published book you are more likely to be approached by the media for quotes and interviews. After allyoure the expert! You have taken the time and trouble to write down what you know, and the media is always looking for new ideas or even a new angle on an old story. They need content, so provide it for them! Next, we will identify your target customer(your tribe). This is a marketing term youll hear time and time again, but thats only because its so important! When you figure out what your ideal client is like (the one most likely to buy your artwork), youll start to understand how you can promote your pieces more effectively, so you actually make some money.I’ll teach you to ask yourself questions to narrow down who your buyers are and how to win them over, like what income levels can afford your work and where do these clients tend to shop for art?Dont be careless! Your entire marketing strategy will piggyback off these answersfrom how you reach buyers to the tone of voice you use to communicate.
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